Rating
Marketing Research Process
Marketing Research Process
Introduction
Marketing research not only is important for the company, but also necessary for addressing the survival of the company in the world. These days, with high risks and returns involved in businesses, it becomes evident that research not only helps you make way for a better ...
Rating
CULTURE & INTERNATIONAL MARKETING
Understanding Culture for Success of International Marketing
Understanding Culture for Success of International Marketing
Today, the world has become a global village with many businesses expanding their operations to foreign countries. One of the key aspects of expanding business and entering new markets is too understand the ...
Rating
MAGAZINES
Trade and Consumer Magazines
Trade and Consumer Magazines
Introduction
A journal or magazine is a publication of periodic appearance at intervals longer than one day. Unlike newspapers or periodicals, mainly oriented to provide news of today more or less immediately, magazines offer a second, more thorough review of the events, is of widespread ...
Rating
REI Marketing Environment
REI Marketing Environment
REI; also known as Recreational Equipment Inc., was established in late 1930s when Lloyd Anderson; Pacific Northwest mountaineer, started his quest for an ice axe. Lloyd was in search of a durable tool at a realistic price but eventually failed to find one locally. However, he ...
Rating
REI Marketing Environment Worksheet
REI Marketing Environment Worksheet
U.S. Economy
How does the current U.S. economy affect REI retail operations?
The current US Economy affects the buying power of customers and in return, this affects the level of sales that is generated at the company. If the economy enters recession then the sales of ...
Rating
SOCIAL MEDIA
Social Media presence of the Coco Cola Company
Social Media presence of the Coco Cola Company
Answer
Social media is an effective tool of marketing being embraced heavily by all major and minor companies to attract and retain customers on the basis of public relations. The social media means like Facebook, ...
Rating
Why is Micro Segmentation impossible?
Why is Micro Segmentation impossible?
Micro segmentation is a relative term and making its utilization into the paradigm of international marketing management only contradicts the concept. We live in the world today where going global requires expansion and growth of business proposals and substitutes and associates ...
Rating
Environmental Factors
Environmental Factors
Introduction
Every single organization has their own rules, regulations and guidelines that help them to make a decision over their employees, global as well as domestic decisions of marketing and environmental factors. Green Home Company can be affected by the internal and external analysis. Internal and external ...
Rating
Nokia: Target Market Segmentation & Product Strategy
Abstract
Analysis and development strategic plan play a major role in Strategic formulation and implementation of product and its sale. This study provides detailed analysis of the implementation plan for the new and latest technology in the Nokia mobile phones with new and advance ...
Rating
Marketing Plan of Nokia
Marketing Plan of Nokia
I.Executive Summary
Nokia is a leading manufacturer of mobile device having global presence also has a very high market share. Most of the people prefer to use Nokia cell phones as they are user-friendly, and durable. These qualities of Nokia products have allowed it to build ...