Why is Micro Segmentation impossible?



Why is Micro Segmentation impossible?

Micro segmentation is a relative term and making its utilization into the paradigm of international marketing management only contradicts the concept. We live in the world today where going global requires expansion and growth of business proposals and substitutes and associates that are paving way to bring down boundaries and cut on the differences with entering new and improved markets.

However, expanding one's business with the ideology, with the concept of becoming extremely product-specific or customer-centric would not be a feasible strategy, reducing the probability of long-term success and establishing a strong ...