Marketing Research Process

Marketing Research Process

Introduction

Marketing research not only is important for the company, but also necessary for addressing the survival of the company in the world. These days, with high risks and returns involved in businesses, it becomes evident that research not only helps you make way for a better understanding of the market, but also provides the necessary findings and evidence to improvise one's product or service offering.

Marketing Research Process

To unveil how the marketing process is being undertaken, there are six (6) steps involved in the development of marketing research and extracting the necessary outcomes in the long-run. These ...