SOCIAL MEDIA

Social Media presence of the Coco Cola Company



Social Media presence of the Coco Cola Company

Answer

Social media is an effective tool of marketing being embraced heavily by all major and minor companies to attract and retain customers on the basis of public relations. The social media means like Facebook, LinkedIn, Twitter, and YouTube, serve the purpose of communicating with customers in form of exchanging dialogues (Mayes, L., 2011, pp. 5).

As per research, 800 million people from around the world use Facebook, and twitter is used by around 200 million, and both of these channels of social media are ranked at ...