REI Marketing Environment Worksheet

REI Marketing Environment Worksheet

U.S. Economy

How does the current U.S. economy affect REI retail operations?

The current US Economy affects the buying power of customers and in return, this affects the level of sales that is generated at the company. If the economy enters recession then the sales of the company automatically drops because people would not want to spend their money on an item that is not of absolute necessity

Fluctuation in the US economy as well as modifications in the Fiscal and Monetary policies lead to a decline or rise in prices of commodities as well as the cost ...