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HAN'S CAFE
Han's Cafe
Han's Café
Han's Café is one of the most renowned restaurants, known for its high quality food in France and Australia. It was founded in 1995 in Murray Street, Perth and was later opened in Western Australia. The restaurants offer a variety of Asian cuisines with over 125 dishes. ...
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MARKETING
Marketing Principles
Marketing Principles
Introduction
Marketing is the process through which the values of a product or service are communicated to the customers. It is not only the method of selling the product, but it spreads awareness and attracts the customer towards the offerings of a business. Marketing is an integral function of ...
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NEW PRODUCT DEVELOPMENT
New Product Development
New Product Development
Introduction
New product development refers to the complete process of the development of new products in order to introduce them in the market. A product that is offered to the customers is to provide them with benefits; however, it can be tangible or intangible. ...
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GLOBAL MARKETING STRATEGY
Global Marketing Strategy
[College Class]
[Title of the Course]
[Instructor Name]
Executive Summary
The reports explain the facts of expansion of business with global marketing strategies. Entry in the global markets for pharmaceuticals like AstraZeneca is trying to explore global markets has to consider the some points that are essential for the firm ...
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MARKETING
Ryanair
Ryanair
About Ryanair
RyanAir is an airline that belongs to Ireland. Ryanair has its head office headquartered in Dublin. Ryanair has its largest operational airbase based in Stansted in London. It is also said to be one of the largest low cost oriented carrier in the European region and can also ...
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A Case Study of the Marketing Tactics of Boeing
A Case Study of the Marketing Tactics of Boeing
The Boeing 787
Introduction
The case study is undertaken in order to explore and analyze the marketing tactics of Boeing. The case study under taken here is, Boeing 787. The air travelling organization and the ...
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Marketing
Marketing
Question 1
It is expected that the marketing methods will see a major change as it will continue to move to a two-way communication based marketing with consumers from one-way marketing methods that are currently used.
Business specially advertising agencies will emphasize on the concept of relationship marketing as this will ...
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INTERNET SITE ANALYSES
Internet Site Analyses
Internet Site Analyses
Introduction
Internet websites need to contain certain elements that will draw in users and/or customers. Below is a list of pros and cons, along with an analyzed list of aspects that the group felt were important to have on a Website. The company ...
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IMPACT OF GLOBALISATION ON UNILEVER
Impact of Globalisation on Unilever
ABSTRACT
Globalisation has changed the way of doing businesses. There are several impacts of globalisation on the FMCG (Fast Moving Consuming Goods) industry. The geographic barriers has blended and world has become a global village. The FMCG industry has gone towards innovation, effectiveness, ...
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PUBLIC RELATIONS AND JOURNALISM
Government, Public Relations and Journalism
Government, Public Relations and Journalism
Introduction
Relationship between journalists and public relations (PR) practitioners of government institutions or political parties has received a widespread attention from the researchers of communication and media sciences. It is very interesting to see that whether it is a journalism ...