GLOBAL MARKETING STRATEGY

Global Marketing Strategy

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Executive Summary

The reports explain the facts of expansion of business with global marketing strategies. Entry in the global markets for pharmaceuticals like AstraZeneca is trying to explore global markets has to consider the some points that are essential for the firm success. The first step is the identification of the market segment that is available for the firm. Take analyses of market segments for instance, through PESTEL and SWOT analysis and then formulate the strategies for entering in that region. The global marketing teams have to build the image of the brand and develop its strengths through promotions, direct given to physicians and arrange platforms for proper communications regarding the product. The pharmaceuticals firms have to perform the ongoing process of research and developments programs for its medicines. On the other hand, recruitment of good local marketers for selling purposes is a building block of firms' expansions programs.

Explore the markets with joint ventures from the local pharmaceuticals in the identified market segments also enhance the opportunities for business and provide progression in the drug development with a promising future in the pharmaceuticals sectors.

Table of Contents

Executive Summaryi

Introduction1

Company Profile2

Latest Feature3

Reasons for Global Expansions3

Global Reach of AstraZeneca in New Zealand and Romania6

Strategic Analysis for New Zealand6

PESTEL Analysis of New Zealand8

Strategic Analysis for Romania10

PESTEL Analysis of Romania12

SWOT Analysis: New Zealand13

SWOT Analysis: Romania14

Porter Five Forces Theory16

Direct Competitors17

Conclusion19

References20

Global Marketing Strategy

Introduction

The theory of globalization arises from global mechanism that presents greater integration with particular emphasis in the area of ??economic transactions. In this sense this approach is similar to global systems approach. However, one of the fundamental characteristics of the theory of globalization is that it focuses and emphasizes cultural and economic aspects as well as global communication (Twining, 2000, pp. 4-10). This school argues that the main elements to interpret modern development processes are cultural links between countries, in addition to the economic, financial and political. In this cultural communication, one of the most important factors is the increasing flexibility of technology to connect people around the world (El-Ojeili & Hayden, 2006, pp. 10-15).

Pharmaceutical Industry

Pharmaceutical industry is the most ground-breaking industry and, it has been changed a lot from the last decade. Impact of extreme globalisation, increase competitions in the environment, complex formulation of strategies for achieving competitive advantage among the competitors and a high-tech war for national and international market shares, bring new opportunities as well as challenges for the pharmaceuticals firms in this era. Many pharmaceutical firms adopt a strategy of merging and acquisition for achieving successful business in the field.

With global marketing and business options, pharmaceutical firms may able to introduce new brands when there is lacking, avail and promote competitions and searching for opportunities in different markets segments not only on nation wise but also in international markets. Similarly, globalisation is increasing the global marketing of medicines and health care products. It also enhances the sales and displays a big picture of customer's loyalty along with high growth and immense market ...