A Case Study of the Marketing Tactics of Boeing



A Case Study of the Marketing Tactics of Boeing

The Boeing 787

Introduction

The case study is undertaken in order to explore and analyze the marketing tactics of Boeing. The case study under taken here is, Boeing 787. The air travelling organization and the companies are facing severe problems in order to satisfy their customer due to event of 9/11 and other issues like increasing demands of consumers, new trends, arrival of new technology etc. the increasing technology of the market has also been milestone in the increasing demand of the market.

Discussion

Emerging trend in marketing ...