MARKETING

Ryanair



Ryanair

About Ryanair

RyanAir is an airline that belongs to Ireland. Ryanair has its head office headquartered in Dublin. Ryanair has its largest operational airbase based in Stansted in London. It is also said to be one of the largest low cost oriented carrier in the European region and can also be termed as a successful one when it comes to price, number of flights as well as the passenger flown (www.telegraph.co.uk).

Ryanair came into being in the year of 1985 and was incepted by Ryanair. The first flight that was flown was 15 seat turboprops and it flew amidst London Gatwick and Waterford. In the year of 1986 it had an expansion the route it has and it added a flight amidst Dublin and Luten. It was said to transport 82000 passengers at that time of the year.

When it comes to the present times it is an airline that has been carrying 66 million passengers and is constitutes 950 routes in a total of 26 countries whereby there are 36 bases in totality. It is the most punctual airline when it comes to flights been taken to Europe. By the year of 2009 it was said to have a fleet of Ryanair 202 Boeing 737-800 series and has nearly 1200 short-haul flights scheduled per day and serving around 151 destinations ranging from morocco as well as Europe. Michael O? Leary who is said to be the CEO of Ryanair is flamboyant and comes with new strategies and it is under his leadership that he has launched an airline that has low fares in the entire of Europe. They have said to follow American Southwest Airlines model and it has been a source of guidance and mentorship for Ryanair.

The carrier is also aid to be a victim of bad press but they struggled to render the tarnished image and hence their position has become better. In the year of 2005 they had said to render the tarnished repute of greed and stinginess by ensuring that they change rules in terms of banning the company to use cell phones at work and detected laggards and fire them. Ryanair is yet to have an expansion heading towards Germany as well whereby it will launch itself in Nuremberg and Dortmund (www.centreforaviation.com).

Strengths

Ryanair is said to have a Strong brand by having 36 bases

Ryanair constitutes the biggest as well as the most lucrative LCC when it comes to Europe

The current management of Ryanair is entirely highly focused as well as aggressive and at the same time it is also innovative

Ryanair has a model that is highly effective and is coherent when it comes to delivering fares that are low.

Ryanair tends to have airports that are secondary as well as regional which gives it the advantage of having low cost reduction and at the same time it is characterized by fast turnaround

There is a strong finance department whereby Ryanair possesses strong balance sheet as well as cash generation which makes it feasible for them to attract ...