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Company Profile
Company Profile
Company Profile
The company that has been chosen for this paper is Wal-Mart. Wal-Mart Stores, Inc., also known as Wal-Mart, is one of the world's leading retail chains. Wal-Mart is a US based company that came into being by Sam Walton in the year 1962. The incorporation of Wal-Mart ...
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STRATEGIC DEVELOPMENT
Higher Education Strategic Development- A Long Term View
Higher Education Strategic Development- A Long Term View
Introduction
Importance of strategic development
In today's fast pace of competition, the strategic development in the business approaches have great importance. The increase in globalization has given rise to the tough competition in all the business ...
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MARKETING
Marketing
Introduction2
Concept and Process of Marketing2
Market Segmentation4
Product Positioning6
Selected Company - British Airways6
Marketing Mix of British Airways7
Product Mix7
Price Mix8
Placement Mix8
Promotion Mix9
Macro & Micro Environmental Factors Affecting the Marketing Decisions at British Airways9
Political Factors10
Economic Factors10
Social Factors10
Technological Factors11
Marketing Strategy of British Airways11
Market Development12
Target Segment12
Value Proposition13
Differences in Marketing Products and Services to Businesses Rather Than ...
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Marketing
Marketing
Introduction3
Discussion4
Elements of the Marketing Process4
Benefits & Costs of Marketing Orientation5
Financial Advantages6
Macro & Micro Environmental Factors Affecting the Marketing Decisions7
Technological factors8
Economic factors8
Political factors8
Socio-cultural factors8
Environmental factors9
Segmentation Criteria in Different Markets9
Measurability10
Profitability10
Accessibility10
Substantiality10
Targeting Strategy11
Undifferentiated Marketing11
Differentiated Marketing11
Niche Marketing12
Buyer Behaviour in Different Situations12
New Positioning for a Product/Service12
Product Development to Sustain Competitive Advantage13
Distribution to provide Customer Convenience13
Pricing Strategies ...
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Managing Retention
Managing Retention
[Name of the organization]
Managing Retention
Introduction
The objective of this essay is to analyze the main reason of the high employee turnover of the company Iron Town and propose a strategic plan to resolve this problem by reducing the employee turnover and retaining employees. In the following paragraphs discussion has ...
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International Marketing Management
The International Marketing Management
[Date of Submission]
Introduction3
Discussion3
The Purpose of the Research3
The Key Areas of Sources and Research4
The First Proposition5
The Second Proposition5
The Third Proposition6
The Fourth Proposition6
The Key Theoretical Positions8
The Internationalisation Process Gets Affected By the Nature of Decision-Making10
The Decisions related to Marketing and the E.P.R.G. Framework11
The Ethnocentric Company11
The Polycentric Stage12
The ...
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Forecasting the market trends in youth oriented consumer economies: From perspective of China
and India
Forecasting the market trends in youth oriented consumer economies: From perspective of China and India
Introduction
The changing trends in technology, globalization, and buying behavior bring in new challenges and opportunities for organizations in doing business. For successful ...
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Bass Pro Shops
Bass Pro Shops
Introduction
Bass Pro Shops is a private brand and a retailer providing camping, fishing, and hunting. The brand also deals with other recreational products. Bass Pro Shops is reputable for its large range of hunting, fishing, camping, and other recreational accessories.
Marketing Analysis of Bass Pro Shops
SWOT ...
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Corporate Social Responsibility
Corporate Social Responsibility
Introduction
Corporate social responsibility is defined as legal, economic, discretionary, and moral anticipations that community holds for businesses at an example (Bolton, et.al, 2011). It is also termed as CSR. The idea of corporate social responsibility signifies that companies hold moral, philanthropic, and ethical obligations in accumulation ...
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Case Study Critique
Case Study Critique
Introduction
Hurricane Katrina is a type of natural crisis or calamity. Hurricanes are natural calamities that occur due to the changes in the environment of the earth and the sea. The Hurricane Katrina, of the 2005 hurricane season in the North Atlantic Ocean, is one of ...