International Marketing Management

The International Marketing Management

[Date of Submission]

Introduction3

Discussion3

The Purpose of the Research3

The Key Areas of Sources and Research4

The First Proposition5

The Second Proposition5

The Third Proposition6

The Fourth Proposition6

The Key Theoretical Positions8

The Internationalisation Process Gets Affected By the Nature of Decision-Making10

The Decisions related to Marketing and the E.P.R.G. Framework11

The Ethnocentric Company11

The Polycentric Stage12

The Geocentric and Regio-centric Orientations12

The Key Critical Commentary and Observations12

The Characteristics of the Organization and the Orientations of the E.P.R.G13

The Orientation of the Market and the E.P.R.G. Framework14

The Key Findings14

Conclusion16

The International Marketing Management

Introduction

In the current economy of the world today, firms that are involved in international marketing activities are considered of immense importance. Especially in the industrialised countries, different firms originated from all types of backgrounds and sizes extend their marketing activities to more than one national market and in order to respond to attractive opportunities in international markets exhibit a greater degree of willingness. In some advance economies, the subject of limited but significant research has been the prevailing managerial styles and the decision-making processes that revolve around these international marketing activities.

The growing internationalisation of business operations has been one of the most striking trends in business (Yakhou & Dorweiler, 2006, pp.186). Rather than a national, but on a regional and global scale an increasing number of companies are operating that lead to new parameters in management decisions and call for a rethinking of planning procedures and organisational strategies. Whether the domestic strategies can be applied to international markets and how to cope up with the new scope of operations are those questions that arise in the minds of international marketing managers.

Discussion

The Purpose of the Research

The decision rules and the specific international strategies of the firm are affected by the degree of internationalisation to which the management of the firm is willing to move forward or is committed to; it is the key assumption that has been highlighted by the E.P.R.G framework. Associated with each orientation, the hypothetical profiles of typical marketing strategies and the nature of the E.P.R.G orientations based on this assumption may be inferred. On the basis of sentimental grounds, the Go International Marketing decision has often been taken, in spite there is a more rational approach towards it (Wind & Et.al, 1973, pp.14). The purpose of the research is to identify the relevant information related to such a scenario and how the Go International Marketing Decision can be derived and implemented effectively.

For the purpose of developing a coherent understanding of the subject matter, the pertinent literature drawn from studies of different environments and international decision-making will be interpreted and reviewed. On the basis of our evaluation and research in these areas, in particular four proportions are offered. The following research report is organised around proportions, like, the firm's internationalisation process and the nature of decision-making over it, the subjective nature of international marketing decision-making, the different decision-making modes applied to international marketing and the motivations of firms in engagement in international marketing.

The Key Areas of Sources and Research

The keywords used for the exploration of the ...