Bass Pro Shops

Bass Pro Shops

Introduction

Bass Pro Shops is a private brand and a retailer providing camping, fishing, and hunting. The brand also deals with other recreational products. Bass Pro Shops is reputable for its large range of hunting, fishing, camping, and other recreational accessories.

Marketing Analysis of Bass Pro Shops

SWOT Analysis

Strengths

The brand has a strong position in outdoor retailing with a comprehensive portfolio, mainly the recreational products.

Weaknesses

Dependency on the North American market and the brand image is affected by brand recall.

Opportunities

The opening of stores in other geographical locations, and expanding the range and category of products.

Threats

The large retailers ...