Bass Pro Shop Secondary Sources

Bass Pro Shop Secondary Sources

Secondary sources

Outdoor Industry Association. (n.d.). The outdoor recreation economy. Boulder, Colo. Retrievable from http://www.outdoorindustry.org/pdf/OIA_OutdoorRecEconomyReport2012.pdf

Trade development Alliance of Greater Seattle. (n.d.). An overview of Greater Seattle's outdoor recreational industry for prospective partners in business, investment and research. Seattle, WA 98101 USA. Retrievable from http://media.seattletradealliance.com/Industry/outdoorrecequip.pdf

Outdoor Industry Association. (n.d.). The Active Outdoor Recreation Economy. Boulder, Colo. Retrievable from http://www.outdoorindustry.org/images/researchfiles/RecEconomypublic.pdf

Value of the secondary sources

The secondary sources mentioned above available to REI are valuable in a sense that they provide information related to the recreational equipment industry as a whole, and how much essential this industry is to the economy. These sources provide various sorts of statistics on how beneficial and profitable industry it has been and how the businesses over the time have established. Also, these sources provide information regarding the economy of REI in relation to various geographic regions.

Value of the secondary sources to the Company

These sources are valuable to the company in their analysis of the REI industry, the opportunities available, market research, strengths of the industry, and identifying their consumer market.

Introduction

In the "traditional" marketing, as well as internet marketing is often said to be the principle of four P. This rule continues, though drastically changed market conditions, and what's more, her understanding is all the more important now that the minor differences in approach, separating Web winners from the losers. These four P are as follows:

Product the goods that you have to offer.

Price the price of the goods.

Place busy place where you offer goods / services.

Promotion way to promote the product.

No marketing campaign can do without the determination of these four things. The Internet is bigger range of options, so we have a wide choice of methods that we use to fill those four points. These principles developed for Internet marketing sound the same; ...