Rating
Competitive Advantage in the Modern Business
Competitive Advantage in the Modern Business
Introduction
Competitive advantage is the ability of the firm to outperform its competitors by earning higher profits. The source of gaining a competitive advantage over competitors lies in the value creation for the customer. A company has a competitive advantage when ...
Rating
Principles of Management
Principles of Management
Introduction
In today's competitive world, everyone wants to achieve competitive advantage but when trying to achieve completive advantage; employers sometime avoid personal life of employees. They are often asked to work for long hours or travel extensively due to which their personal life is affected. But ...
Rating
Principles of Management
Principles of Management
Part 1
The most important decisions that managers take are related to four core tasks - planning, organizing, leading, and controlling.
Planning
The most important decisions that most managers must take are related to the vision and mission of the organization. It is imperative that managers plan the vision ...
Rating
Competitive Intelligence
Competitive Intelligence for the Marketer- A Research Proposal
1.Introduction2
2.Literature review3
3.Research Objectives and Questions7
3.1Research Questions8
4.Research Design and Approach10
4.1 Reason for choosing qualitative research method10
4.2 Qualitative Techniques to be used10
5.Sampling strategy12
5.1 Recruitment Process12
6.Ethical issues13
7.Schedule of research14
Bibliography15
Competitive Intelligence for the Marketer- A Research Proposal
Introduction
Businesses thrive on information. They need the information ...
Rating
CONSUMER BEHAVIOR
Buying Behavior of Consumers towards Laptops
Abstract
There is a difference between customer and consumer. Customer is the one who make purchases on a regular basis whereas, consumer is the one who take the rational decision whether to buy a product or service or not. The study of how individuals ...
Rating
INTERNATIONAL MARKETING
International Marketing Plan
Executive Summary1
Introduction2
International Marketing3
Country of Choice and Analysis3
Increasing outlets5
Consumer appeal5
Market research6
Market entry mode7
Segmentation, Targeting and Positioning8
Segmentation8
Targeting8
Positioning9
Distribution10
Marketing mix decisions10
Product Decision10
Place11
Location11
Promotion12
Promotion Cost12
Opportunity in Pakistan12
Financial Expenses13
Implementation and Management Controls14
References16
Appendix 118
Appendix 220
Appendix 321
International Marketing Plan
Executive Summary
There are many firms that are looking to move abroad apart from doing business in the country ...
Rating
ROOMS DIVISION
Rooms Division Operations Management
Rooms Division Operations Management
TASK 1
1.1/P.1: Hospitality
A harmonious blend of tangible and intangible components - beverages, food, environment, ambience, comfortable shelter, environment, behaviour of staff . Thus the hospitality is an swap of process that involves exchange of three ingredients: products, employee behaviour and physical environment ...
Rating
Case 8: “360-Degree Feedback on the Internet”
Case 8, "360-Degree Feedback on the Internet"
Question # 1
The significant advantage that internet based 360-degree feedback offered over paper is a potential reduction in delivery and response times (Parker, 1992; Zhang, 2000). However, besides the advantage of instantaneous transmission of information, this performance appraisal ...
Rating
Leadership Self Reflection
Introduction2
Discussion2
Strengths and Weaknesses2
Effect on Career and Job4
Benefits of Leadership Styles5
Consultative Leadership5
Delegative Leadership6
Task-Oriented Leadership7
Summary7
References9
Leadership Self Reflection
Introduction
In order to assess the personality and leadership style, I used two self assessment tests. These are Myers-Briggs Type Indicator (MBTI) and Keirsey Temperament Sorter. The MBTI and Keirsey model identify the personalities by ...
Rating
Emotional & Spiritual Intelligences
[
Introduction2
Discussion2
Multiple Intelligences2
Emotional Intelligence3
Spiritual Intelligence4
Model of Four Intelligences5
Intelligences at Workplace6
Organizational Citizenship Behavior7
Benefits to Organization8
Conclusion10
References12
Emotional & Spiritual Intelligences
Introduction
Business leadership is not only about inspiring the employees and bringing profitability to the organization. It is also about understanding the employees which can make a major difference in the outcomes of ...