The significant advantage that internet based 360-degree feedback offered over paper is a potential reduction in delivery and response times (Parker, 1992; Zhang, 2000). However, besides the advantage of instantaneous transmission of information, this performance appraisal system on the internet has the capability to carry out dynamic ad-hoc reporting of organizational profile data. Statistical analysis of data results is also allowed by most internet based systems. Reporting of data can be done organizationally, geographically, and ad-hoc to form custom organizational profiles. A demographic map is provided by ...