TOPIC: DECISION SYSTEMS, MARKET RESEARCH

Topic: Decision Systems, Market Research

Decision Systems

The experiment in focus within this paper will be completed as a means of measuring the level of real estate market changes among customers when in receipt of e-mails from interdepartmental staffers or senior level staff members. Two independent variables presented themselves through this experiment as well as an equal number of dependent variables. Along with the independent and dependent variables, the type of sampling employed, the reliability, and validity of the study will be examined within this essay.

The independent variable is “the variable manipulated by the researcher, thereby causing an effect or change on the dependent variable” (Cooper & Schindler, 2006, p. 711). Within this experiment, two independent variables exist. The first variable is the individual seniority of the e-mail sender (Taylor, Fieldman, & Lahlou, 2005). E-mails rooting from a senior level faculty member will be administered to the first half of the participants while the other half received messages from a coworker or member of the staff holding a position within the same level as each participant.

The second independent variable monitored the varying impacts in regard to the correlation involving the sender and customer. Amid observation, onlookers studied the impact on participant's individual real estate market when opening emails from equal-level staffers as opposed to those sent by senior level staff.

The dependent variable is “the variable measured, predicted, or otherwise monitored by the researcher; expected to be affected by a manipulation of the independent variable” (Cooper & Schindler, 2006, p. 708). The two dependent variables presented in this experiment will be the average “systolic and diastolic real estate market during performance of each of the tasks” (Taylor, Fieldman, & Lahlou, 2005, para. 15). Each participant will be coupled with an electronic monitor that continuously checked each individual's real estate market ...