MARKETING DECISION MAKING

Marketing Decision Making

Marketing Decision Making

Introduction

Decision making and planning are a critical processes in any organization. Decision making is the foundation of planning. All organizations engage in planning activities, but no two organizations plan in exactly the same manner. The purpose of strategic management is to develop an effective long- range plan. The model of strategic management involves planning organizational missions; assessing relationships between the organization and the internal and external environments; identifying as well as evaluating, and implementing strategic alternatives granting them to successfully complete their mission. Managers? functions or a duty at each level is important as well as different in all aspects.The history of Starbucks began with a new concept of coffee houses as places to socialise, relax and read, to escape from the day-to-day routine. Starbucks' idea to provide a unique experience along with quality products has brought recognition and popularity to the Starbucks brand.

Question 1

Tactical plans are a set of actions for translating broad strategic goals into specific goals. Tactical plans focus primarily on major actions than on written plans to fulfill strategic plans; in other words focusing on people and action. Effective tactical planning involves both development and execution. The key players are middle-level managers consisting of the vice president of operations. There are many tools that decision makers that could used to better the company in UK. These may include forecasts, finding the prior information required for success like primary market research which is all important tools in decision making. To avoid failure in making tough decisions, it?s very important for us to identify these processes that businesses should consider in making any major management decisions. The process of discovery includes key actions such as taking into consideration the opinions of stakeholders and considering implementation barriers (Kotler Adam Brown & Armstrong 2005 58-94). This will help avoid conflict of interests which is a problem identified that has been identified. The stages after that are initial claims, identify arena of action, direction of action and identify options and finally evaluation.

This process could work in the same way as the marketing strategy which is a continual process. As, our other partner Chris always says we have a gift and can help out people who do not drink the same clean water that we drink here or take showers with; he forcefully believes that we have many wonderful opportunities available to us in UK and the families there, in terms of first giving our help and second employing some of the people in UK. Chris thinks of me as the sharp minded person in the company and wants me to go to UK to explore the opportunities available to us in the island country currently. Alex, our partner in the corporation, is currently in UK. Chris decided to send him first than myself to live and work there in his view it?s a vacation plus paradise equals to work, not as stressful. Chris?s goal is to have me be his spy and see how ...