Marketing Consideration and Decisions

Marketing Consideration and Decisions



Marketing Consideration and Decisions

Introduction

Samsung is a globally recognized consumer electronics brand. The most vital marketing consideration for Samsung is the categorical delineation of its brand positioning in the minds of customers. The most significant decision is related to the branding of the company's products.

Discussion

Type of Product

The products that Samsung produces are shopping products. Shopping products are most commonly higher in prices and customer compares the prices and quality before buying the brand. The customer utilizes enough time in the market to research about the features. He compares it to finalize a decision that gives ...