Mr. Paul Pecos' Decision was not a good decision as he does not consider the fact that the fixed cost will remain constant up to the production of 20,000 units and he could have benefit of this if he goes for mass sales and mass production. So, it is concluded that his decision rule was not a perfect rule in terms of profitability.
Sales Schedule for the Month
Offer Number
Sales Price/Unit
Units Sold
Sales Value
$
$
$
Sam Smoothtalk
Offer # 01
310 200 62,000
Offer # 02
305 150 45,750
Harry Hustler
Offer # 01
305 50 15,250
Offer # 02
300 100 30,000
Offer # 03
330 75 24,750
Gary Giftofgab
Offer # 01
305 250 76,250
Offer # 02
325 100 32,500
Ms. Glenda Goodperson
Offer # 01
290
700
203,000
Total
1,625 489,500
Income Statement for the Month
Monthly Annually $ $ $ $
Sales
489,500 5,874,000
Less:
Costs
Direct Materials
235,625 2,827,500
Direct Labor
97,500 1,170,000
Factory Over Head
Fixed
73,125 450,000
Variable
65,000 780,000
Total Manufacturing Costs
471,250 5,227,500
Net Contribution Margin
18,250 646,500
Total Manufacturing Costs Ratio
3.87%
12.37%
The decision of Mr. Paul Pecos in reaction of Ms. Goodperson's sales was worst; he even didn't realize that her sales improve the profitability of the company (as shown in the above table). The impact of sales of 700 units even at the low price is positive because the fixed costs were already been covered by the previous sales and every unit after that will give more profit as compared to the previous units. Thus, the sale of Ms. Goodperson's was a good step and the decision of Mr. Paul Pecos to fire Ms. Goodperson's was a bad decision.
Recommendations
Based on the above mentioned computations and calculations it is recommended that Mr. Paul Pecos should revise his decision rule and look for mass sales and production up to 20,000 units as ...