Rating
BRANDS AND SALADS
Brands and salads
Brands and salads
High market share
year
Cesar salad
Augustus salad
Nero salad
Trojan salad
total
2009
12,000,000
2,000,000
23,000,000
18,000,000
55,000,000
2010
13,000,000
5,000,000
24,000,000
15,000,000
57,000,000
2011
12,000,000
6,000,000
22,000,000
14,000,000
54,000,000
2012
14,000,000
8,000,000
21,000,000
15,000,000
58,000,000
2013
13,000,000
16,000,000
22,000,000
19,000,000
70,000,000
total
64000000
37000000
112000000
81000000
294,000,000
market share 2009
0.218181818
0.036363636
0.418181818
0.327272727
market share 2010
0.228070175
0.087719298
0.421052632
0.263157895
market share 2011
0.222222222
0.111111111
0.407407407
0.259259259
market share 2012
0.24137931
0.137931034
0.362068966
0.25862069
market share 2013
0.185714286
0.228571429
0.314285714
0.271428571
By the end of 2012, the highest market share in the market will be of Nero Salad. Its share will be 31.42% in the salad market. ...