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Fiscal Policy & Political Marketing
Fiscal policy Under the fiscal policy stance implied impact on state economic conditions through changes in public expenditure and taxation. Since the implementation of public spending means using the state budget and taxes are the main source of replenishment, fiscal policy is reduced to the manipulation ...
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MARKETING MEASUREMENT SCALES
Marketing Measurement Scales
Marketing Measurement Scales
It can be defined as the allocation of numbers to characteristics of objects, people, places, brands, events or phenomena, according to certain rules. (Keats, Cliff, 2003)
Marketing Measurement
The measurement process is a fundamental aspect of market research. The measurement of marketing phenomena ...
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MARKETING RESEARCH TOOLS
Marketing Research Tools
[Alia Zaidi]
Marketing Research
Market research is a method that helps meet their current and potential customers. So to know the tastes and preferences of customers and their location, social class, education and occupation, among others, may offer the products they want at the right price. This leads ...
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MARKETING STRATEGIES PROPOSAL
Marketing strategies proposal
Marketing strategies proposal
Kudler Fine Foods
Market research is a critical component needed for good decision making. In this paper, I will rationalize the importance of marketing research in the expansion of Kudler Fine Foods marketing strategy and tactics. I will also identify the areas where additional market ...
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BUYER BEHAVIOUR AND MARKET RESEARCH
Buyer Behaviour and Market Research
Buyer Behaviour and Market Research
Introduction
Customer behaviour is an important element of participation in terms of fidelity and attitude to service. It is necessary for it to analyze the behaviour of consumers in the purchase decision process and redemption. It is influenced by ...
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DISTRIBUTION, ANALYSIS ELEMENTS AND CUSTOM IPOD
Distribution Elements and Custom IPod
IPod
Launched in October 2001, the iPod is an instant success: Apple has sold 60 million copies and gave itself 50 per cent share of the market world of MP3 and 80 percent in the United States. The success of ...
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COMPETITIVE MARKETING STRATEGIES
Competitive Marketing Strategies
Competitive Marketing Strategies
Introduction
Developing a new business strategy has always been one of the main obsessions of most companies, but when that happens to become think winning strategies, i.e. those who enjoy guarantees of success over the medium becomes a true chimera. In ...
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UNILEVER IN CHINA
Unilever in China: Strategies and Prospects
Unilever in China: Strategies and Prospects
Introduction
The paper discusses the Unilever's position in China and its strategies along with its future plans. The market of china is analyzed. Also, the main competitor of Unilever, i.e. P & G's strategy and background is also discussed. ...
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SWOT ANALYSIS
Windfall Dancers Inc. Marketing SWOT Analysis
Windfall Dancers Inc. Marketing SWOT Analysis
A Windfall Dancers Inc Marketing SWOT Analysis is a variant of the Business SWOT analysis - a process for examining the internal conditions (strengths and weaknesses) of the business, as well as the external conditions (opportunities and ...
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MARKETING ON EBAY
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Marketing on eBay
Marketing on eBay
Introduction
Marketing by itself is an important aspect of a business. Better marketing ensures bigger sales. Most prominent companies promote their brand through marketing as it is one of the surest ways to reaching out to prospective customers. The same needs to be adopted ...