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WHAT IS MARKETING MIX
What is marketing mix (the 4p) and why it is important to a company.
What is marketing mix (the 4p) and why it is important to a company
Introduction
Understanding the marketing mix in your business is crucial to your success as an entrepreneur. Marketing mix is a term used ...
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Marketing Principles
Marketing Principles
Marketing Principles
Introduction
DELL is considered to be the second largest company in the computer industry in the world. It was founded by Michael Saul Dell (born on 23rd Feb, 1965). He is now among one of the richest people in the world. Dell will develop lot more ...
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GOING GLOBAL, ACTING LOCAL
Going Global, Acting Local
Going Global, Acting Local
Globalization
Over the decades, the world scenario has been gradually transforming itself with a progressive widening interdependence between national economies and the resulting change in market conditions in which they operate businesses (Alevesson, 2001, pp. 995).
The forces that have worked on ...
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CHEYNEBOURNE PLAYHOUSE THEATRE
Cheynebourne Playhouse Theatre
Cheynebourne Playhouse Theatre
Field of Interest
Arts, Culture, and Humanities
Mission
To provide an important voice in regional theatre focusing on American classicsa as well as lesser-known projects that shed light on the “American Experience”.
2003 Annual Revenue
$272,755
2003 Net Assets
$1,587,179
Introduction
In response to the news that its building had been purchased, ...
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MARKETING PRINCIPLES AND STRATEGY
Marketing Principles and Strategy
Marketing Principles and Strategy
Introduction
The world has never been so competitive. Each new day we see a dozen new products on the shelves of our super stores. They all intend to satisfy the consumers and based on their needs and wants. Marketing is relatively ...
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COOPERATIVE BANK
Cooperative bank
Strategic management and co-operative bank
Strategy as a natural and human activity
Strategies in natural systems seem to emerge spontaneously from the interaction between environment and organisms over time. Whether and individual or a population will be more or less successful to cope with environmental changes is determined ...
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RESEARCH DESIGN
Research Design
Research Design
Exploratory Research
The main role of exploratory approach is to find out basic information about a topic that a marketer fails to understand. For example, news would be heard by the marketer regarding a new Internet Technology that is proving very fruitful for its competitors but the marketer ...
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BUSINESS REPORT
Business Report
Business Report
Introduction
Revolution in internet industry created a boom in business growth. Opportunities were created for businesses with a significant change in the business operations. Firms having global approach timely adopted IT strategies to take their business up scale. Waterstones is one the renowned Bookstore that is ...
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MARKETING CONCEPTS
Marketing Concepts
Marketing Concepts
The concept of Segmentation is related with recognizing a number of distinct groups of purchasers in a consumer market in order to target specific products and services for every group and segment. The easy availability of communication, product, channel, price to the consumers helps them to ...
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PERSONAL SWOT ANALYSIS
Personal SWOT Analysis
Personal SWOT Analysis
Introduction
One of the hardest things to do is to effectively carry out a skills self-evaluation before setting up clear objectives in a Personal Learning Plan (PLP). Knowing where one is at a given time is not an easy task due to a variety of ...