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Women car buying behavior
What women want while buying a car?
Introduction
Women are considered as one of the lucrative segment for the purchase of various brands in general while cars in particular. Most of the marketers are paying specific attention to this particular segment of the market in order to ...
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Assessing Customer Relationship in Mozilla Firefox
Assessing Customer Relationship in Mozilla FireFox
Assessing Customer Relationship in Mozilla FireFox
Introduction
By developing the capacity to understand and comprehend the psyche of the consumer and involving them in the creation of value by delivering unique innovations, Mozilla Firefox adopts a unique approach that helps ...
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MARKETING TARGET AND SEGMENTATION
Marketing Target and Segmentation
Marketing Target and Segmentation
Introduction
Market Segmentation reveals the firm's market segment opportunities. The firm now has to evaluate the various segments and decide how many and which ones to target.
Discussion
Market Target
In different market segments, a firm must look at three ...
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Verizon Wireless - Droid Smartphone
Verizon Wireless - Droid Smartphone
Recommendations for the promotion and existence of the Droid Smartphone
1- Battery used in the product development phase should be improved
Considering the kind of product that is being established and developed in the context of Verizon Wireless, the Droid Smartphone has issues when ...
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Differentiation Strategies
Differentiation Strategies
The business strategy theory is very useful to help aviation researchers and practitioners to make sense of the current competitive pressure under which airlines all around the world seem to be. As one of the key fields of administrative sciences, strategy can be envisioned as a hierarchy reflecting ...
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ARTICLE CRITICAL ANALYSES
Article Critical Analyses
Article Critical Analyses
Marketing with Downloadable Applications
The revolution in smartphone technology has opened the iPhone has a major opportunity for new versions of the seller to the consumer via a downloadable mobile application created. In the model used by the consumer continue to move ...
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Critical success factors in App marketing
Critical success factors in App marketing
Introduction
The term app (from the English short form of application, the grammatical gender in language use is variable) commonly referred to any form of application programs. In the language are now responsible for most applications, however, modern Smartphone and tablet ...
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Marketing is the Most Important Function of a Company
Marketing is the Most Important Function of a Company
Introduction
Marketing acts as the face of any company or organization, the basic aim of marketing is to fulfill the needs of the customer and satisfy his or her needs. However, it is also ...
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TATA NANO
Marketing Plan of Tata Nano
Marketing Plan of Tata Nano
Tata Motors
Tata Motors Limited is India's is one of the largest automobile companies. The company is earning revenues of approximately Rs.35651.48 crores (USD 8.8 billion). Tata is considered to be the leader in the market of commercial vehicles. The company is ...
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STRATEGIC MARKETING
Strategic Marketing
Strategic Marketing
Introduction
Ice Creams
Frozen desserts including ice cream are manufactured from dairy products. It is most often combined with other ingredients including fruits, nuts or flavorings. Almost all varieities contain sugar proponent, though recent inclination towards health products has led to creation of sugar-free ice creams ...