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SANITEX COMPANY
Sanitex Company
Sanitex Company
Understanding buyer behaviour and purchase decision making process
Sanitex Decision Making Process
Sanitex Company provides pest control services to various home users in West London. The Sanitex Company takes decision following a set pattern of steps. In order to present the decision making model of Sanitex first the decision ...
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APPLICATION MARKETING
Critical Success Factors in Application Marketing
Critical Success Factors in Application Marketing
Introduction
During the last few years, the marketing communication environment has changed rapidly. The most important change has taken place in the form of breakdown of mass market. The current marketing environment has divided mass market into different fragments. ...
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Marketing Management
Abstract
The brand image and positioning of NIKE cannot be replicated by its competitors. With the 'Just Do It' campaign, NIKE has created an image of grit. NIKE brand has been evolved successfully over many years. The brand has associated itself with some of the biggest names in sports including ...
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APP MARKETING
Critical Success Factors in App Marketing
Critical Success Factors in App Marketing
Introduction
The main purpose of this paper is to make an analysis on the success factors of app marketing. It makes analysis on the lessons learned from selected European countries. The scope of application marketing is increasing ...
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MARKETING
Tesco
Tesco
Introduction
Tesco came into existence in 1919. It was Jack Cohen's idea that gave rise to such a huge and gigantic organization. Tesco is involved in grocery and general merchandising retailing. Tesco is considered on number three largest retailer in the world if we gauge its position in terms of revenue. ...
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BRAND EQUITY
Brand Equity
Brand Equity
Introduction
The paper aims to emphasize on the concept as well as process of branding. Moreover, the importance of brand equity for the companies in today's world is discussed in the paper. Furthermore, the paper explains the limitations of building brand equity by comparing the mindshare and ...
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Sanitex Ltd - Case Study
Table of Contents
A: Purchase Decision1
Main stages of the DMP (decision making process)1
Decision making1
Theoretical frame work2
The factors that impact on the buying behaviour of Sanitex Ltd's customers2
Customer Behaviour2
Buying behaviour of Sanitex Ltd's customers3
Short report to the CEO of Sanitex Ltd3
C: marked analysis4
Clearer understanding of potential market ...
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Service Marketing Plan
Service Marketing Plan
Introduction
Our courier service is not just an intangible service; in fact, our service is so efficient and attractive that it has become tangible now. We provide tangible and intangible features in our courier service. Our courier services aim to save time of customer with accuracy, ...
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Social Media in the Market Place
Social Media in the Market Place
Introduction
The main purpose of this paper is to make an article analysis on the advantages of social media marketing for the marketing. The analyzed article for this paper is “Social Media Marketing Benefits from Content Sharing Sites”. The article states ...
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Articles analysis
[Name of the Institute]
Articles analysis
Article 1: Summary and Marketing Concept
Steve Jobs Reigned in a Kingdom of Altered Landscapes
Apple claimed that it has planned to take over a third of the revenue. Apple is the world's leading technology company, which has provided various categories of products to its customers. The ...