Critical success factors in App marketing

Critical success factors in App marketing

Introduction

The term app (from the English short form of application, the grammatical gender in language use is variable) commonly referred to any form of application programs. In the language are now responsible for most applications, however, modern Smartphone and tablet computers meant that about one in the operating system integrated online shop can be purchased and installed so directly on the Smartphone. These include online shops including the App Store by Apple, Windows Phone Marketplace from Microsoft, Android Market from Google, Nokia Store earlier Ovi Store, App World from RIM for BlackBerry devices, and PlayNow from Sony Ericsson and Samsung apps (Na, 2011, 20-25).

You know that? The colleague said that he has loaded an app last night on his mobile phone. He can now grill with his cell phone hearty steaks. They laugh politely at the news, but understand only railway station. Apps are on everyone's lips. Everyone is talking about them. But what is actually behind the word with three letters? App is short for the English word "application" means and application. In common usage, are hereby programs, such as games or word processors, meaning that you can, for example on a modern smart phone or install the iPad (Milne, & Gordon, 1993, 206-215).

If an app is always an application program than the user must therefore their use have a clear advantage? This may of course consist in the fact that he just has to laugh. They are available in online stores like Apple's App Store, Android Market, Google and Samsung apps, sometimes even free. The choices are almost limitless. They range from completely useless as a fart app or the grill simulator app to very useful applications, such as the navigation system for mobile phones (Alvarez, et al. 2009, 39-47).

Application Marketing

The marketing of apps today is like a jungle expedition in the 18th Century. Everyone knows the direction, but none knew about the roads. However, each team hacks his own path through the jungle. Buzz marketing, blogs, or in-app Advertising is not enough. Thus, social media, banner or Viral is also not enough, than it gets to the app store optimization, PR, promotion in the store and other. Furthermore, it gets highlighted have learned over time, a couple things (Na, 2011, 20-25).

The first app we look upon is klickTel for BlackBerry which got launched in December 2005th Version 1.0 was the project of two talented students. The app we have added, they languished quietly to him. At some point I stumbled upon it, that took place in an unfamiliar online forum discussion. I have looked at the forum to post klickTel for BlackBerry and answered. Then have a few, then more people and during the discussions I've learned an important type of man: the Alpha Geek. However, alpha geeks can help you insane to bring forward an app. The BlackBerry release, there were some geeks who have brought klickTel in your ...