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CONSUMER DECISION-MAKING PROCESS
Consumer Decision-Making Process
Impact of the Internet on the Five Stages of the CDM Process
Understanding how consumers make purchase decisions has long been a central issue among consumer behaviour researchers. Over the years, research and theory on the consumer decision making (CDM) process has focused squarely on the problem ...
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MEPHISTO PRODUCTS
Mephisto Products
Mephisto Products
Criticise Mephisto Products' approach to sales and marketing.
Mephisto Products were initially the pioneer of the electromechanical control devices in the industry. They had a cutting edge over other competitors that later entered in the market but they did not capitalize on the opportunity. If they had ...
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MARKETING RESEARCH AND OBJECTIVES
Marketing Research and Importance of Research Objectives
Marketing Research and Importance of Research Objectives
Introduction
At the time of writing the objectives of an investigation is important, be clear about what one really wanted to investigate. Thus, it is the goal that will guide the entire monograph. ...
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VIRAL MARKETING
Viral Marketing
Viral Marketing
Introduction
Viral marketing (called viral advertising, called viral marketing) is a special kind of action marketing. It consists in initiating a situation in which potential customers will be alone with each other to disseminate information about the company, services or products (Cruz & Fill, 2008, pp. 743-758). There always has ...
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VIRAL MARKETING
Viral Marketing
Viral Marketing
Introduction
Viral marketing (called viral advertising, called viral marketing) is a special kind of action marketing. It consists in initiating a situation in which potential customers will be alone with each other to disseminate information about the company, services or products (Cruz & Fill, 2008, pp. 743-758). There always has ...
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CREATIVE & MEORY EFFECT
Creative & memory effect
By using the tentative and customary approaches, the previous researches that have been done in this field are a duplicate of creativity and memory effects. The first study or research that was conducted shows how creativity has affected the field of advertising, ...
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Klondike Sandwich Ice Cream Bar
Klondike Sandwich Ice Cream Bar
Introduction
Klondike Sandwich Ice cream bar is the product of the Unilever and thus the identified market in the context of this paper tends to be Canada. This paper tends to identify the target market of the Klondike Sandwich Ice cream Bar, as ...
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Fundamental Issues in Marketing that Relate to Westpac Banking Corporation
Fundamental Issues in Marketing that Relate to Westpac Banking Corporation
Background of Westpac Bank
Westpac (short for Western-Pacific) is one of the largest banks in Australia, along with NAB, ANZ and Commonwealth Bank. Westpac was founded April 8, 1817 as the Bank of ...
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Bad Customer Situation
Introduction
A customer is a person or entity that buys the products (goods or services) that a company puts on the market. Therefore, we can say that the customer is the most important agent for a company. Since, a company can only survive if their products are claimed. The ...
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MARKETING
Marketing
Marketing
Introduction
Marketing plays a very major role in the success of any company. There are so many top tier companies operating in the world, which have built their position and made their mark in the world by doing heavy marketing of their products and services. In order to keep their businesses ...