MARKETING RESEARCH AND OBJECTIVES

Marketing Research and Importance of Research Objectives

Marketing Research and Importance of Research Objectives

Introduction

At the time of writing the objectives of an investigation is important, be clear about what one really wanted to investigate. Thus, it is the goal that will guide the entire monograph. The goal comes directly from the definition of the problem. The problem that has arisen or described constitutes the main element or starting point for writing objectives. The problem is the "what" of the study. The problem does not say that we study. Whereas the goal tells us “what is going to offer." The objective tells us what we're going to do to fix the problem. The objective is the product of research. Is the actually the expected outcome of the entire monograph. The goal is to be achieved when the finalization of the monograph (Baumgartner & Steenkamp, 2001)

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Discussion and Analysis

At the time of approach of the objectives it is necessary that these are achievable and consistent with reality, because to succeed in the investigation must consider all possibilities and limitations of the work done, so there is no point in having an unrealistic objective, that is, it cannot be performed.

During the research process three elements are essential to achieving the objectives, the first is: Exposing the research process, it is necessary to explain all the steps to be followed, reporting all actions taken during the survey, in order to clarify the intention of the project.

Importance of Objectives in Research

The aim of research is to have a clear and precise statement of the goals to be achieved. Compliance with the specific goals leads to meet the General. The schedule and budget are constructed according to the objectives. The objectives of an investigation, is to have a clear and precise statement of the goals to be achieved. The objectives should be in harmony with the researcher and the investigation. All research is evaluated by the achievement of objectives. The final report should measure the specific objectives set out from a principle. The specific objectives should always account for the purpose general.

The second is the development of knowledge. It is important that researchers need to focus on theories that address the topic under investigation, for it must be fenced authors dealing with the matter to expose all possible theories. Thus, the other element is the expression of the contents of the investigation, for this, the objectives should not divert the topic, for the success of research depends on the objectives developed in the project.

For this reason it is important to draft manara objectives clear, simple and can be measured, the scope that will give to the investigation. The objectives should be the guide of the monograph. Each of the steps you made ??to complete the case study should be guided by the objective, and must be constantly reviewing compliance with the target (Douglas & Craig, 2003).

Different Aspects

There are different objectives, depending on the purpose of research, but the important thing ...