Dissertation on Marketing
Marketing encompasses a serious of activities that a company adopts to place its goods or service in the hands of potential customers. Many students study marketing as a subject to learn various strategies of marketing. Students who are doing PhD in marketing are asked to submit marketing dissertations. Researchomatic, with the help of qualified research professional has prepared various marketing dissertations that will help you in writing your own.
Consumer Perception Of Brands
Consumer Perception of Brands by ACKNOWLEDGEMENT My thanks go out to all who have helped me complete this study and with whom this project may have not been possible. In particular, my gratitude goes out to friends, facilitator and family for extensive and helpful comments on early drafts. I am also deeply indebted ...- 8095 Words
- 35 Pages
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What Are The Customers Motivation In Purchasing Goods And Services Online?
What are the Customers Motivation in Purchasing Goods and Services Online? By TABLE OF CONTENTS CHAPTER 1: INTRODUCTION1 Introduction to the Problem1 Background of the Study2 Rationale2 Research Questions3 Significance of the Study3 CHAPTER 2: LITERATURE REVIEW4 Consumer Online Shopping Behaviour4 Shopping Motivations5 Shopping Attitudes9 Perceived Quality10 Searching Costs and Transaction Costs11 Social Interactions13 Trust14 CHAPTER 03: METHODOLOGY15 Study Selection15 Outcomes15 Study Participants15 Inclusion Criteria16 Exclusion Criteria16 Critical Analysis Framework16 Research Methodology17 REFERENCES18 BIBLIOGRAPHY37 CHAPTER 1: INTRODUCTION Introduction ...- 9359 Words
- 41 Pages
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An Investigation Into Celebrity Endorsements Strategy, How Pepsico Uses This Strategy In The United Kingdom And Pakistan
An investigation into celebrity endorsements strategy, how PepsiCo uses this strategy in the United Kingdom and Pakistan by ACKNOWLEDGEMENT I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible. DECLARATION I, [type your full first names and surname ...- 13806 Words
- 61 Pages
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Can Retail Stores In The Uk Grocery Sector Still Obtain Brand Loyalty In The Current Economic Climate?
Can retail stores in the UK grocery sector still obtain brand loyalty in the current economic climate? By ACKNOWLEDGMENT I would like to thank almighty Lord for granting me the capability to proceed successfully. I would like to thank my supervisor, colleagues, and all those who helped me in completing ...- 16041 Words
- 71 Pages
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Re-Positioning A Brand
[RE-POSITIONING A BRAND] by Acknowledgement I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible. DECLARATION I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and ...- 265 Words
- 1 Page
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Critical Analysis Of The Nokia's Marketing And The Relation To Its Current Situation
Critical Analysis of the Nokia's Marketing and the Relation to Its Current Situation By EXECUTIVE SUMMARY The research has focused on the current situation of the Nokia and the impact of environmental factors which have affected the leading position of Nokia. The paper also shows how marketer can reach number of consumers by ...- 8077 Words
- 35 Pages
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Repositioning A Brand
Repositioning a Brand By TABLE OF CONTENTS CHAPTER 03: METHODOLOGY1 Data collection tools and methods2 Conference Calls meeting3 Email Contacts with Questionnaires4 Secondary Data Collection Methods5 Data analysis5 Research Limitations7 Combination of Research methods8 Justification9 Theoretical Framework10 Research Methodology11 Literature Research Criteria14 Methods of Data Analysis15 Ethical Issues16 Limitations in Research17 Data Extraction Strategy19 Literature Search19 Reliability/Validity19 CHAPTER 03: METHODOLOGY In order for a company to make functional amendments within the organization ...- 6156 Words
- 27 Pages
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The Impact Of Online Marketing Across Various Cultures In The Uk
The Impact of Online Marketing across various Cultures in the UK By ACKNOWLEDGEMENT My thanks go out to all who have helped me complete this study and with whom this project may have not been possible. In particular, my gratitude goes out to friends, facilitator and family for extensive and helpful comments on ...- 11935 Words
- 53 Pages
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Wine Festivals- The Way To Attract Young Market
WINE FESTIVALS- THE WAY TO ATTRACT YOUNG MARKET Wine Festivals- The Way to Attract Young Market Wine festivals: the way to attract young markets Introduction The overall aim of the research is to investigate into the wine market towards younger consumers and analyse possible aspects to attract them. Wine tourism is defined ...- 4197 Words
- 18 Pages
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Impact Of Brand Management And Marketing Strategies On Fashion Industry; A Comparative Study On Luxury Retail In The Uk
Impact of Brand Management and Marketing Strategies on Fashion Industry; A Comparative Study On Luxury Retail In The UK by ACKNOWLEDGEMENT I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible. DECLARATION I, [type your full first names ...- 6223 Words
- 27 Pages
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