Dissertation on Marketing
Marketing encompasses a serious of activities that a company adopts to place its goods or service in the hands of potential customers. Many students study marketing as a subject to learn various strategies of marketing. Students who are doing PhD in marketing are asked to submit marketing dissertations. Researchomatic, with the help of qualified research professional has prepared various marketing dissertations that will help you in writing your own.
How Cadbury’s: The Chocolate Confectionery Brand Became Global And Successful Through Their Products And Brand Positioning
How Cadbury's: The Chocolate Confectionery Brand Became Global and Successful through Their Products and Brand Positioning By ACKNOWLEDGEMENTS I would take this opportunity to thank all my tutors for extending their invaluable support over this period of 4 years and my parents for their encouragement, without which this work seemed impossible. I would ...- 8812 Words
- 39 Pages
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The Impact Of Product Returns On Direct Marketing Practices At Bt Group Plc
The Impact of Product Returns on Direct Marketing Practices at BT Group PLC By ACKNOWLEDGEMENT I would like to thank to my supervisor supporting me throughout my project and giving his valuable suggestions. Finally thanks to all my friends and family for their utmost support and inspiration. DECLARATION I, [type your full first names ...- 16131 Words
- 71 Pages
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Marketing Strategies And Competitive Advantages Of Superstore Market In The Uk. The Case Of M & S
Marketing strategies and competitive advantages of superstore market in the UK. The case Of M & S By ACKNOWLEDGEMENT No words can express my appreciation and gratitude to my research advisor _______ through the course of this research, Professor _____has taught me numerous values that extend well beyond the realm of _________ (Your ...- 15379 Words
- 68 Pages
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Marketing Strategies And Competitive Advantages Of Superstore Market In The Uk, The Case Of M & S
Marketing strategies and competitive advantages of superstore market in the UK, the case of M & S By ACKNOWLEDGEMENT No words can express my appreciation and gratitude to my research advisor _______ through the course of this research, Professor _____has taught me numerous values that extend well beyond the realm of _________ ...- 4829 Words
- 21 Pages
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The Impact Of Impact Of Product Returns On The Direct Marketing Practices At Bt Group Plc
The impact of impact of product returns on the direct marketing practices at BT Group PLC By TABLE OF CONTENTS CHAPTER 1: INTRODUCTION1 Background1 Aim1 Objectives1 Research Questions2 Hypothesis2 Scope of the Study3 CHAPTER 2: LITERATURE REVEW4 Product Returns and Customer Behaviour5 Describing and Assessing Direct Marketing Sales Effectiveness6 A Different Approach6 Reason for Adopting Different Approach6 Direct Marketing7 Methods of direct marketing8 CHAPTER 3: METHODOLOGY11 Research flow ...- 5141 Words
- 22 Pages
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Promotional Strategies Affecting The Firms Overall Sales At The Body Shop
Promotional Strategies Affecting the Firms Overall Sales at the Body Shop By ACKNOWLEDGEMENT I would like to thank my supervisor for supporting me throughout my project and giving his valuable suggestions. Finally thanks to all my friends and family for their utmost support and inspiration. DECLARATION I, (Your name), would like to declare that ...- 7907 Words
- 35 Pages
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Promotional Strategies Affecting The Firms Overall Sales At The Body Shop
Promotional Strategies Affecting the Firms Overall Sales at the Body Shop By ACKNOWLEDGEMENT I would like to thank my supervisor for supporting me throughout my project and giving his valuable suggestions. Finally thanks to all my friends and family for their utmost support and inspiration. DECLARATION I, (Your name), would like to declare that ...- 23508 Words
- 104 Pages
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Customer Relationship Management: A Case Of Hsbc Bank
Customer Relationship Management: A case of HSBC Bank By ACKNOWLEDGEMENT No words can express my appreciation and gratitude to my research advisor _______ through the course of this research, Professor _____has taught me numerous values that extend well beyond the realm of _________ (Your Subject Name). His emphasis on dedication to work and ...- 16506 Words
- 73 Pages
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Customer Relationship Management: A Case Of Hsbc Bank
Customer Relationship Management: A case of HSBC Bank By ACKNOWLEDGEMENT No words can express my appreciation and gratitude to my research advisor _______ through the course of this research, Professor _____has taught me numerous values that extend well beyond the realm of _________ (Your Subject Name). His emphasis on dedication to work and ...- 3773 Words
- 16 Pages
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Marketing Strategies And Competitive Advantages Of Fast Food Industries In The Uk
Marketing Strategies and Competitive Advantages of Fast Food Industries in the UK By TABLE OF CONTENTS CHAPTER 01: INTRODUCTION1 Background1 Purpose1 Significance3 Introduction to Organisation3 Aims and Objectives4 Research Questions4 Thesis Disposition5 CHAPTER 02: LITERATURE REVIEW6 Competitive Advantage6 Types of Competitive Advantage7 a)The Cost Advantage8 b)Differentiation Advantage8 Competitive Strategies9 Food Advertising11 Marketing Strategy13 Characteristic13 Strategic Options14 International Marketing and Global Marketing14 Adaptation Strategy16 Standardization Strategy17 The Marketing Mix18 Characteristic19 Types19 1)Product19 2)Pricing20 3)Placement21 4)Promotion21 Theoretical Framework22 Attribution Theory22 Correspondent Inference23 The Discounting Principle23 Involvement25 REFERENCES27 CHAPTER 01: ...- 10102 Words
- 44 Pages
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