Repositioning a Brand

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TABLE OF CONTENTS

CHAPTER 03: METHODOLOGY1

Data collection tools and methods2

Conference Calls meeting3

Email Contacts with Questionnaires4

Secondary Data Collection Methods5

Data analysis5

Research Limitations7

Combination of Research methods8

Justification9

Theoretical Framework10

Research Methodology11

Literature Research Criteria14

Methods of Data Analysis15

Ethical Issues16

Limitations in Research17

Data Extraction Strategy19

Literature Search19

Reliability/Validity19

CHAPTER 03: METHODOLOGY

In order for a company to make functional amendments within the organization to better improve its current efficiency and expand its entire business accordingly, organizations generally make way to look out for primary research tools and utensils in order to better comprehend and adopt the best alternative, which fulfils the ROI concept. Generally, ROI is identified and marked as a financial ratio, which stands for 'Return on Investment'; however, in this context, ROI are three different characteristics, which help us identify and acquaint the relevancy, originality and the overall impact that a particular tangible or intangible commodity shall have on the overall running of the organization.

When considering the understanding of the research, two broad options are available in order to better understand the market for current existing organizations and potential organizations willing to enter the market. These alternatives are primary research and secondary research. Although secondary research (also called ethnographic research) would help us to get descriptive data in a normal setting, with respect to opening up a plant, primary research can greatly gave an insight regarding the costs and benefits involved, through which we can achieve the depths of either accepting or rejecting the overall proposition undertaken.

This approach would help us to cover many variables such as how the things are, why they came to be that way, and what does that mean. It will not mediate or control anything but only provides us with the data that would benefit our research. Our research which is on investigating the feasibility of the multi-national setting up a new plant would go to another level.

Quantitative approach would also help us in analyzing the financial matters which would be a necessary part for our research as every company needs to know how much to invest to have the most of revenue at the end. The statistical analysis of data would give straightforward results. Statistical analysis allows researchers to find out multifarious connecting relationships & to conclude to what degree one variable impacts and influences another. In the end, Deductive research report would enable us to settle the data as we require it. Whatever will be gathered through research would be minimized as per the company's practical approach, its capability, its vision in short in its own perspective. This report will provide you the total consequences from which you would be gaining the methods which would be useful for the research for evaluating feasibility.

Data collection tools and methods

There are various kinds of methods and tools in collecting the data. The methods of email contacts and questionnaires are mainly useful in this dissertation, since it is easier for us to contact with one another. But at some point it is also a bit hard and difficult to make conference calls due to the problem of ...