Week 7

Week 7

Types of Sampling Techniques

Surveying to determine the attitudes and perceptions of people towards Coca - Cola requires a unique sampling which cannot be determined through the three sampling plans used in the video. Simple random sampling for Coca - Cola is certainly inappropriate as the market for Coca - Cola is not available everywhere in the world or even within the particular region. So, selection of respondents randomly from any part of the world would result in inappropriate estimates about the attitudes and perceptions of the customers. Systematic sampling on the other hand determines the criteria ...