VISITOR MANAGEMENT PLAN

Visitor Management Plan

Visitor Management Plan

Key questions and rationale

London Bridge historically has provided related information from visitors via the telephone (local phone numbers and free), the Web and in print. The service and all its components tools have been qualified and constantly promoted.

Research indicates that customers are increasingly aware of the various tools of information for visitors, but not all tools. A growing number of customers pay attention to broadcast traffic reports before starting a trip and during the journey. Research also indicates that perceptions of delays in the visitor's information and the inaccuracy of dissatisfaction unit information with information from various sources.

Research also indicates that the visitor information is regarded as one of the most important pieces of information from Minnesota is interested in going to an electronic system.

In response to this research, London Bridge is upgrading its phone system to take its More MNCARS comprehensive information database system centrally. This new phone system is accessed by dialling 511. In addition to improved visitor information phone, a new and improved website is also being made available to access the same information relevant to the visitors.

To ensure that people know about the new and improved systems became available for them, a communication campaign will announce and promote the system. The main objective of the campaign is to raise awareness of the 511 systems and Internet telephony in the entire state of Minnesota. Success will be measured by research penetration message out after the campaign, comparing the global consciousness of consciousness documented in a baseline study conducted before the campaign.

The main message in all communications will be "511", including a version of the 511 national brand identity visual arts. "London Bridge" and "Moving Minnesota" will support secondary messages. The Web application is incorporated "511" in the URL to help strengthen the "511" as the key message.

The campaign will consist of a mixture of public relations advertising and direct mail support. Paid advertising will focus on population centres of public relations into areas outside the state. The duration of the campaign will be about 10 weeks to July 4th week to week of official release.

Advertising will consist of radio, newspapers and media outside. The radio is the main component of the mix of advertising because of its economic capacity to reach a wider audience. Press focuses on the most densely populated. The media outside support both during the peak release (Black, Jackson, 2000, pp 28-138).

Public relations tactics that include the development of a distribution list of key visitor communicators and provide them the information they need in the form of a tool kit launch. Inaugural event will London Bridge senior and strategic mobilization of existing events, such as announcements of construction, patrol state campaigns, etc. The total budget for this campaign launch is $ 200,000.

Destination for Visitors

Tower of London is the most visited in the city with the Tower Bridge. Torres is a complex that once was used as a ...