TOURISM AND INNOVATION

Tourism and Innovation

Tourism and Innovation

Introduction

The word tourism is derived from the Latin tornus and before that the Greek tornos, referring to a tool for making a circle (the word turn comes from the same root). Taking a tour thus implies circumnavigating, and the term tourism initially had depreciatory connotations of superficiality. In the early twenty-first century the connotations are more complex.

By identifying, predicting and satisfying the needs and wants of guests, Small and large firms seek to design an innovative hotel products, broaden sales channels, and make promotion programs more extensive, while setting a competitive price for their product. Tourism industry also need to make use of modern and innovative marketing concepts to achieving guest satisfaction. In the last three decades small firms are more innovative, and have been redefine not only their own organizational structure, but also the structure of relations with partner organizations through many technological waves: the wave of Computer Reservation System in the seventies, the wave of the Global Distribution System in the year Eighties, the Internet Revolution in the second half of the nineties.

These technologies have given a considerable stimulus to the reporting relationship between companies, allowing you to create, develop and make the global availability of services tourist elementary first through the intermediation of travel agencies (which had exclusive access to computerized reservation systems), which made approach can offer to the needs expressed by the question, and then with the wave of the Internet, which has extended this possibility to the final consumer by redefining the system business and the notion of distribution channel of tourism products.

The growing numbers of customer's now purchasing tourism products through websites and perceive that a website's image and usability directly affects their purchase intentions. It is predicted that by 2015, the majority of consumers will purchase holidays through the Internet, and that the digital society will change their purchase behavior. Moreover, location-based information and services are not only convenient for tourists, but can also be made available for residents to enhance local cohesion, and support the interactivity between the community and the industry.

Are there different barriers to, and facilitators of, tourism innovation in small firms versus multinational companies?

Tourism is travel based on desires to relax, sightsee, appease curiosity, satisfy a sense of adventure or an adventurous self-image, compete with one's peers or colleagues, re-create images of paradise or luxury or the exotic, and escape. Tourism affects the economies and cultures of destination sites in both positive and negative ways. Those locales may organize their production activities around the satisfaction of tourists' demands for leisure, fantasy, adventure, or knowledge, activities that may operate to the detriment of local cultures.

From the perspective of those who welcome the local tourist industry may provide much-needed income and infrastructure development, but the cycle of unmanaged tourism development ultimately places those economic benefits at risk. Although income is generated locally from the industry, the distribution of benefits is uneven, and there may be severe damage to local cultures, other parts ...