INNOVATION

The Use Of Innovation In Experience, Development And Delivery

Table Of Content

Introduction1

Why is Innovation Necessary?2

Policy: Marketing and Management3

Strategies Making Various Sectors More Attractive and Competitive5

Open Experience Innovation7

Innovation In Tourism7

Tourist destination10

Airport10

Airline11

Tourism Company11

Conclusion11

References13

The Use Of Innovation In Experience, Development And Delivery

Introduction

In the 21st century, globalization, population, and technological advances in various sectors have assisted to establish tourism into one of the world's biggest industries. According to a study, the receipts of tourism have reached more than £1100 billion by the end of 2006. In addition to that, this sector has generated more than 350 jobs. Since, the sector has the ability of generating income, taxes, currency and jobs, the industry of tourism needs to develop more to make a significant contribution to the country's economy across the globe (Bornhorst et al. 2010: 576).

Tourism industry is one of the largest worldwide, generates nearly 212 million jobs and represents an important contribution to gross domestic product of many countries. In an industry of this size, the information and communication technology (ICT) has played a key role as a means to improve the efficiency of the organization as well as the delivery of services (Bornhorst et al. 2010: 577).

The term innovation referred to as a new start it defined as “the intentional introduction and application within a role, group, or organization of ideas, processes, products or procedures, new to the relevant unit of adoption designed to significantly benefit the individual, group, or wider society (Aghion,1994,1185-1209).”

Why Is Innovation Necessary?

The question arises about innovation that why is it necessary to implement, and adopt innovative strategies to the business or while marketing the product or services a brand should use innovative ideas to cater the top of mind (Elaine, 2002, Pp.6) .

The businesses operating in western countries are not able to fight on the terms of the price alone for a longer time, at a certain point in time they need to plan again about more strategies to fight with their competitor (Flagestad, 2001, p.445-461). The cost incurring in running and operating the business is far greater than those of the costs in the rest of the world, especially in the manufacturing sector.

Tourism marketing and production is very much different from the production and marketing of products from other industries it has different aspects and displays having many issues, and, however it serves as the immersing pebble for more worth of the products of tourism through innovation. The features and aspects necessary, that produces and sold by tourism are the bundles of experiences which are intangible and those which cannot be sold or consumed, instead of the products that are tangible and can be sold, consumed and stored. Consumption in tourism with respect of the experiences and the participation of the client in person; however tourism requires large funds and resources in terms of assets for instance; airlines, hotel chains or car rental firms, or on the intermediate, distribution and final consumption stage may involve interaction personnel for e.g. travel agencies, restaurants, coaches, ...