TOURISM INNOVATION

Tourism Innovation

Tourism Innovation

The Las Vegas tourism industry continues to show signs of steady recovery, with officials forecasting 39 million visitors to the destination in 2011.

Room tax revenue is up 16.3 percent; average daily room rate is up 10.7 percent; and convention attendance is up 9.9 percent through the third quarter.

This quarter marks the 19th consecutive month of growth in visitor volum and the average daily room rate. Occupancy at Las Vegas properties has increased more than four points to 8.52 percent, which is more than 20 points ahead of the national average.

Today, the tourism industry directly employs 263,300 residents ...