STAKEHOLDER MAPPING

Coca Cola Company: Stakeholder Mapping

Introduction3

Discussion3

Major Stakeholders of Coca Cola Company3

Coca Cola's Strategic Position4

Stakeholder Mapping6

Stakeholder Analysis9

Conclusion and Recommendation10

References12

Coca Cola Company: Stakeholder Mapping

Introduction

Coca-Cola is a reputable company that has been a recognizable brand in the United States since it's creation in the late 1800s. Rapidly expanding in the international market, Coca-Cola has proven to their competitors they are innovative, forward-thinking, and here to stay. After the untimely death of CEO, Roberto Goizueta, Coca-Cola has experienced various ethical dilemmas. These ethical dilemmas have had a direct impact on Coca-Cola's business relations, stakeholders, corporate culture, and financial advancements (Stead & Stead, 2013, pp.162-183). By thoroughly examining ethical issues of the past, resolving legal grievances, and consulting third party organizations Coca-Cola is striving to regain the trust of consumers and business partners worldwide. The aim of this assignment is to examine the strategic models needs to be applied is Stakeholder mapping in UK based Coca Cola Company.



Discussion

Major Stakeholders of Coca Cola Company

Employees, customers, suppliers and distributors are major stakeholders of an organization the Coca Cola Company. Stakeholder analysis helps with the classification of the following: the stakeholders' interests; the mechanisms to authority for the other stakeholders; their potential risks; and the key people to be well-versed about the type of the project regarding the company Coca Cola which is during the execution of the phase.

The Negative stakeholders are having their adverse effects on the Coca Cola's performance. A stakeholder is a person or the organization, which can be very positively or sometimes very unenthusiastically impacted by, or grounds a collision on the actions of the company, the government, or the organization. The types of stakeholders are like the: The primary stakeholders are those eventually affected, either absolutely or negatively by the organization's actions. The secondary stakeholders are the types of the 'intermediaries', that is, the persons or organizations workings for the Coca Cola company who are very much in a roundabout way affected by the organization's proceedings (Hoeffler, Bloom & Keller, 2010, pp.78-88).

Coca Cola's Strategic Position

Coca Cola Company is a very large and diversified industry with many pros and cons to joining. By using Porter's Five Forces we can better analyze whether or not becoming a part of the Coca Cola Company is a good idea.

The threat of new entrants to the Coca Cola Company is very low due to their sources of entry barriers. Already in the industry are many well established names that carry brand loyalty to many of their consumers. With economies of scale, beverage purchases are not usually affected. People will always need drinks no matter what the economy is doing. There are many large manufacturers already and each contains many of their own product differentiation (Walsh & Dowding, 2012, pp.106-118).

Table 1: Space Matrix

The capital requirements are really high. It takes a lot of capital to start and build a new name to the Coca Cola Company. Even manufacturers that have been in the industry for a long time, such as Pepsi, are realizing ...