STRATEGIC MANAGEMENT

Strategic Management and Planning

(EasyJet Airlines)

Abstract

This strategic plan is developed with an assistance of Easy Jet. It provides with a roadmap for a company development, customer-oriented support and services. Easy Jet provided all the information we needed to complete this strategic plan. This strategic plan addresses to develop and new business stretgy for launching services in India. Some of the general fundamental problems like finding customers to fill the airline's planes, how to stay in the market while other budget airlines are also growing fast and how to be ahead of everyone in the innovation curve. This strategic plan also addresses some of the problems that occur while dealing with day-to-day business processes and some of the problems that need to be kept under control and some of the problems might have been ignored by the current airline management. During a development of this strategic plan some of the alternative or possible market growth areas also observed. We tried to find answers to questions like: “Is current Easy Jet management giving enough attention to keeping the website technologically up-to-date?” and “Is current Easy Jet management benefiting from one of the fastest growing and very effective marketing platforms like social media, blogging and twitting?” SWOT Analysis and PEST Analysis tools are used to analyse the Easy Jet's current market position for investment in India. With an assistance of this strategic plan Easy Jet will be able to assess their strong sides, problems they encounter during a daily business processes, opportunities they have and possible future threats and coordinate themselves according to the choices which are revealed in this strategic plan.

Table of Content

Introduction4

Discussion4

Current Business Model6

Alternate Business Model7

Profitability Strategies9

Competitive revenue management10

Enhanced Network Planning11

Competitive Forces Model11

Threat of Substitute Product12

Bargaining Power of Buyers12

Potential New Entrants12

Bargaining Power of Suppliers13

Rivalry Among Existing Competitors13

SWOT14

Strength14

Weaknesses14

Threats14

Task 215

PEST Analysis15

Political15

Economic16

Social18

Technological20

BCG Matrix21

Flexibility22

SMART Objectives23

Specific23

Measurable23

Attainable23

Realistic24

Timely24

Stakeholder Mapping24

Power / Interest matrix25

Stakeholder Mapping: Power / Interest matrix25

The influence of Stakeholders on the implementation of EasyJet's acquisition Strategy:25

References27

Strategic Management and Planning

Introduction

The two most important factors for the success of EasyJet Airlines are to respond to the customers' demands and learning from the past mistakes. Offering quality services at low prices and put local people first in the way they conduct their business as their main strategy. The relative positioning of EasyJet Airlines's market share with esteem to other premier players in the market has been showed as pursues. The EasyJet Airlines targets several market segments with separate offers for each of the goals. EasyJet Airlines targets mainly consumers living in urban and suburban areas, as well as consumers living outside the city or area in suburban locations. EasyJet Airlines gets benefit over competitors profited by proposing consumers larger value in respect to the strategic performance management either via smaller charges or by supplying larger advantages and service that supports higher prices.

Discussion

Organizational strategy is a systemic concept, made up of essential parts which are independently distinguishable but which together forms a new and better strategy which ultimately affect the whole organization in terms of efficiency and effectiveness of the organizational ...