British Airways Stakeholder

Map British Airways Stakeholders

Introduction

In airline industry, ethics are very important as they provide proper structure which guides in the decision making process. There are three characteristics which make this structure, application of professional skills, integration of the personal value and superior judgment. This paper will focus on “Map British Airways stakeholders” in which there will be a description with examples from two different stakeholder groups of some ethical concerns the company has had to deal with along with the an assessment of how successfully British Airways has dealt with stakeholders.

Discussion

The business ethics and code are enforces to each employees, officer and British Airways directors. The key stakeholder of British airways are Customers, Industries authorizes, workers, suppliers and shareholders. Each has string association with the company. British Airways has faced certain ethical issues with their key stakeholders. In the following section, the discussion would be on main two ethical issued which British Airways experience.

Ethical Issues

British Airways operates in an environment that includes many actors who are all stakeholders in its activities. Each player has different issues; British Airways need to know understand harmoniously with your sustainable development. Traditionally the British Airways is accountable primarily to its shareholders. The development of corporate social responsibility has to be considered by the company and it must also listen and be accountable to other actors involved in the activity of the company as employees; subcontractors. These players are called stakeholders and the stakeholders.

Identifying stakeholders of British Airways business and its issues:

Conflict of interest

corporate social responsibility

Conflict of interest - Employee and Customers/ Clients

The conflict of interest can arise in British Airways as this is related to the situation in which the personal interest of the company affects or could affect the impartial performance of official duties, and in which there is or may be a conflict between the personal interest of the company and the legitimate interests of others, which can be harmful to such legitimate interests. Under the self-interest, there is a possibility of obtaining company employees in the performance of official duties, in cash or kind income in the form of material benefit or those close relatives or properties, as well as for individuals or organizations with which the civil servant is associated financial or other obligations (Hoppe, 2011).

Mostly, British airline has highlighted the main issues that they face is labelled with the conflict of interest. For example, the conflict of interest arises when company receives certain gifts from their potential suppliers and customers for doing their job. British airways unusual avoid receiving gifts when it appears to be excessive. The concept behind this is that, when potential clients present the company's employees with the expensive gift such as jewellery for getting good customer relationship, the demand for those clients' increases in terms of non schedule seating. This means that, this customers has to be pampered when even the scheduling of the flight as been complete and on the last moment this client is asking for the seat or any ...