British Airways Competitive advantages and Corporate Social Responsibility

By

ACKNOWLEDGEMENT

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

DECLARATION

I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

Signed __________________ Date _________________

ABSTRACT

As literature on corporate governance in the context of social responsibilities is extremely broad, and there are various interesting aspects to explore, but the information will only be provided on issues regarding environment, zero wastage, improving carbon efficiency, reducing noise, Co2 emission, working hours and child labour related to British Airways. The issues of corporate governance were highlighted that gave rise to corporate social responsibility situation of the British Airways. This was followed by a description of British Airways, including their history, business, financial information, community, market place, work place, Human resource, responsibility procurement and their current and future strategies and also by discussing the stakeholder's influences in the current market. CSR in the society makes companies identify the alternations, research their influence on the company's aims and ways of their realization, integrate them into the chain of the value for consumers creation and proposal. Therefore, all these issues have been discussed in detail in this topic.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

Background of the Problem1

Aims and Objectives of the research5

Research Question6

Justification of the research6

CHAPTER 2: LITERATURE REVIEW8

An approach towards Corporate Social Responsibility8

History of CSR9

Environmental Compliance Group11

Climate Change11

Securing a global sectoral policy regime12

Carbon Efficiency12

Fuel and emissions reductions13

Waste Management13

Biodiversity14

Voluntary Carbon offset scheme14

Staff Safety Performance16

Effects of CSR on Financial Performance17

The importance of Corporate Social Responsibility20

British Airways Corporate Social Objectives20

Importance of Profit Maximisation in terms of BA's CSR objectives22

Measurement of the British Airways contribution of CSR to competitive advantage22

Growth23

Diversification24

CHAPTER 3: METHODOLOGY25

Overview of the Research Approach25

Overview of Qualitative and Quantitative Research Approaches26

Rationale for employing a qualitative study27

Research Method and Design Appropriateness28

Literature Search29

Validity30

Reliability31

Data Collection33

Data analysis33

Analysis of primary and secondary data analysis34

Informed Consent34

Confidentiality35

Ethical Considerations35

CHAPTER 4: DISCUSSION AND ANALYSIS36

Analysis of the Employee's Response from the Questionnaires36

An analysis of interview by Managers43

History and Theoretical basis of CSR44

Corporate Social Responsibility and corporate image45

Corporate Social Responsibility and an intangible value of the company46

Corporate Social Responsibility and an appropriate organisation culture47

Corporate Social Responsibility in inspiring the general output of company48

The importance of Corporate Social Responsibility in other Business Disciplines49

The role of Corporate Social Responsibility in the field of management50

The role of Corporate Social Responsibility in the field of marketing53

The value of suitability factor as a Corporate Social Responsibility strategy56

The effects of sustainability and firm performance after the implementation of CSR58

Importance of CSR for Organizations and Society62

Applying CSR through Integration of Theory and Definition64

CHAPTER 5: CONCLUSION66

Review of the study66

Limitations67

Scope of the Research67

Recommendations68

Reflective Statement69

BIBLIOGRAPHY74

APPENDICES79

LIST OF CHARTS82

CHAPTER 1: INTRODUCTION

Background of the Problem

The British Airways group comprises of British Airways Public Limited Company and there are several subsidiary companies ...