FORD MOTORS

Communication Process in Ford Motors



Communication Process in Ford Motors

Introduction

The Ford Motor Company, headquartered in Dearborn (USA), according to Toyota, General Motors, Volkswagen and Hyundai the fifth-largest car manufacturer worldwide (2010). The Ford Motor Company Henry Ford's second start in the Independence. In 1899, he was the Detroit Automobile Company, was founded. She was not successful and was back in 1901 under the name of Henry Ford Company reorganized (Porter, 1985: 59).

Ford Motor Company is known as number 1 manufacturing experts in the western world. Earlier this year Ford, the company was virtually indistinguishable from its founder. "Fordism" as it became known - a system of mass production, which combined the, principles of "scientific management" with new production technologies, such as the assembly line - created a fantastic profit for his company: he literally revolutionized the industry globally in twenty years its implementation.

Discussion

In this paper, we will discuss how the Ford Motors use different types of communication while presenting their future directions and policies to their valued stakeholder. It will discuss which is the most effective form on communication to reach target audiences and persons behind effectiveness. Lastly recommendations will be made in order to enhance the communication process of this chosen company “Ford Motors” (Nonaka & Takeuchi, 1995: 69).

Different Types Of Communication Used When Presenting Information To Their Various Stakeholders

This section will discuss ways in which do develop a communication process which will improve Ford Company knowledge; and decision-making process and will ensure that the information presented is understandable by the valued stakeholder.

Stakeholder analysis at Ford

Bourne (2009) defined Stakeholders as individuals or organizations that stand to gain or lose from the success or failure of a system. And also Freeman, Harrison & Wicks (2007) used the term stakeholder analysis to remind management that it was in the long-term interests of the company to pay attention to the interests of those who have an impact on or are impacted by the activities of the company. Following figure has categorized Ford company internal & external stake holders.

Figure no 42: Internal & external stake holders at Ford - Field work

Stakeholder analysis of Ford is aimed at enhancing stakeholder involvement in participatory processes. Prioritize their actual involvement in decision-making activities.

Mapping stakeholder analysis at Ford

Mapping stakeholder is important to identify and assesses the effect of a different individual or group of stakeholder in Ford Company. It examines the power stakeholder can exert, the relative likelihood of them using that power, and their level of interest regarding the Ford's activities. The goal of the analysis is to gauge which stakeholder or group of stakeholder has the greatest potential to affect the Ford and therefore, decide which stakeholder will need attention (Mullins, 2004: 53).

Figure no 43: Stake holder mapping at Ford - Field work

Figure no 44: Reasons of stakeholder mapping - Field work

Identify Ford Company stake holders and mapping stake holders will help develop communication process in order to improve their decision making.

Technology for the communication process at Ford

Ford company uses latest technologies to communicate with ...