SOCIETAL IMPACT ANALYSIS

Societal Impact Analysis

Marketing Importance

Marketing has long been used by firms to position their products or services in the minds of the customers. But marketing has remained one tool that not only uses the traits of the society to tailor their products but has also become a major contributor to society, in terms of molding its mind set and bringing a sense of sensibility. Of course, it cannot be ignored that inappropriate Marketing has also led to undesirable impact on society.

Also, there is increasing competition for the hearts and minds of the different markets being appealed to. When marketing tries to influence how and what people buy, Social Marketing tries to influence how they think, feel and act. (Seroka, 2005)

Impact of marketing on society as a whole

American marketing system blamed for the fact that it panders to the proliferation of such "evils" of American society, as excessive commercialism and artificial desires, lack of socially necessary goods, the erosion of culture, the excessive political clout of business. (Duda, 2007)

Excessive Mercantilism

Critics argue that the American system of entrepreneurship encourages excessive interest in materialism. About the people are judged not by what they represent, but by what they own. Man does not believe a successful, if he has a pet at home in the suburbs, two cars, the most fashionable clothing and the latest appliances.

Artificial Desires

On addiction to things do not look like the natural human spirit, but as a striving created Madison Avenue. Business hires a Madison Avenue that it stimulated the desire of people to goods. To create swatches of the good life based on materialism Madison Avenue uses the media. Ostentatious consumption by one the envy of others. To earn the necessary money, people start working harder. Committed their purchases contribute to the growth of output and ...