The impact of Search Engine Optimization and social media on small and medium enterprises

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ACKNOWLEDGEMENT

I would like to take this chance for thanking my research facilitator, friends & family for support they provided & their belief in me as well as guidance they provided without which I would have never been able to do this research.

DECLARATION

I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

Signed __________________ Date _________________

ABSTRACT

In this study we try to explore the concept of the impact of Search Engine Optimization and social media on small and medium enterprises in a holistic context. The main focus of the research is on Search Engine Optimization and social media and its relation with small and mediums size business. This section of the research provides in-depth data analysis of the questionnaire, the findings from the data and then a descriptive conclusion has been given at the end. This researcher did extensive study to reach to a meaningful conclusion. The researcher found out that SEO and social media are very important for small and medium size business. The SMEs must be encouraged to use SEO in their business for business success.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: DATA ANALYSIS1

Discussion19

Professional issues21

Real-Time Search Results22

Personalization & Localization23

CHAPTER 2: CONCLUSION24

Recommendations27

REFERENCES28

CHAPTER 1: DATA ANALYSIS



Which sector do you place your organization in?

 Private 

 15 

 88.24% 

 Public 

 2 

 11.76% 

 Other (Voluntary/Charities) 

 0 

 0.00% 

The table shown above shows the responses of the respondents. About eighty percent of the respondents said that their company is a private organization. However, about 2 percent of the respondents also said that their organization is a public limited organization.

Which business sector do you place your organization in?

 Energy and Renewables 

 0 

 0.00% 

 Manufacturing and Engineering 

 0 

 0.00% 

 Life Sciences 

 0 

 0.00% 

 Financial and Business Services 

 1 

 6.25% 

 Food and Drink (incl. Agriculture and Fisheries) 

 0 

 0.00% 

 Tourism 

 0 

 0.00% 

 Creative Industries (Digital content and technologies) 

 10 

 62.50% 

 Academic 

 0 

 0.00% 

 IT/ Information systems 

 5 

 31.25% 

 Health 

 0 

 0.00% 

The above table shows the area of the business of the respondents. Most of the respondents said that they belong to the industry of creative industry. About 31 percent said that they belonged to the IT industry and a very small percentage i.e. about 6 percent said that they function in the financial or business area.

Would you describe your business as:

 Extremely successful 

 5 

 29.41% 

 Somewhat successful 

 7 

 41.18% 

 Just getting by 

 4 

 23.53% 

 Struggling 

 1 

 5.88% 

 About to fold 

 0 

 0.00% 

The above table shows the business climate and situation of the respondents. Most of the respondents i.e. about 41 percent of the respondents said that their business is somewhat successful. About 29 percent of the respondents said that their business is very successful, 23 percent said their business their business is just getting by and about 5 percent that their business is struggling. The overall response was positive.

How many employees are there in your company?

 1-10 

 12 

 70.59% 

 11-250 

 5 

 29.41% 

 251-500 

 0 

 0.00% 

 <500 

 0 

 0.00% 

The above table shows the number of employees in the respondent's organization. The majority said the number of employees varies between 1 to 10 employees and few said their respondents vary 11 to 250 employees.

What is your annual ...