RESEARCH METHODS

Research Methods

Research Methods

Introduction

There is much dissimilarity between qualitative study and quantitative measurement. (Grinnell & Unrau 2005)Though both are precious study procedures, each has exact submission in considering and advancing organizational communications effectiveness. Basically, quantitative study is objective; qualitative is subjective. Quantitative study hunts for explanatory laws; qualitative study aspires at in-depth description. Qualitative study assesses what it supposes to be a static truth in wants of evolving universal laws. (Grinnell & Unrau 2005)Qualitative study is an investigation of what is presumed to be a dynamic reality. It does not assert that what is found out in ...