RESEARCH METHODS

Research Methods

Research Methods

The purpose of this paper is to provide an analysis of both the quantitative and qualitative research traditions and to assess their respective strengths and weaknesses.

Quantitative Research Methods

In general, the Quantitative approach probably represents the traditional image that most people have in their mind of what a 'real' scientist looks like - men and women wearing white lab coats, working in a laboratory.

Quantitative research normally takes a deductive approach which involves reasoning from the 'general' to the particular. Deductive reasoning involves theory generation and hypothesis formulation and testing. Unlike qualitative research, quantitative methods require that testable ...