PRINTING PENCILS

Printing Pencils



Printing Pencils

Introduction

Printing pencils are used in printing newspapers efficiently. More than in most other businesses, the need for good planning in the newspaper business is essential. Newspapers are subject to major economic cycles. They have a high level of variable costs. They benefit from short-term initiatives. The newspaper industry is highly competitive, and threats are changing all the time. They are uniquely dependent on inter-related revenue streams provided by sales and advertising. And newspaper companies are fast moving.

Good planning is the route to accelerated growth, says this report, which offers a examination of the main techniques that newspaper companies use in their planning processes. It is the means by which market difficulties and internal blockages can be anticipated. It is the way to forecast resource requirements such as staffing technology and newsprint (Morgan Hunt 2004 38). It is also the best way to encourage teams of managers to work together.

Marketing Strategy for Business Week

The Business Week newspaper is the newspaper of "Artists In Business" newspaper. The newspaper, which has already printed an initial issue in July/August 1996 is directed at artists at all levels of business throughout the United States. The management of Business week is targeting a total combined circulation of "Artists In Business" of 206,000 in year one, increasing to 310,000 by the end of year three. The newspaper will be published bi-monthly with increased press runs throughout the first three years. Sample distribution, organizational sales, and direct mail to targeted lists of artists will be utilized to build subscriptions.

Business week will have exclusive rights to "Artists In Business" for all print media, electronic media (Internet home page, CD-ROM, Interactive Publications, etc.), catalogue business, and possible seminars and workshops devoted to the artistic business person (Price Arnould 2008 38).

Genre Theory And Online Newspapers

Structuration theory (McAdams 2005 90) has played a significant role in the application of genre theory in information systems. Following structuration theory, genres are viewed as social institutions produced, re-produced, and changed by the communicative action of human actors. A specific genre consists of a set of genre rules that are recognized and enacted by human actors in their use of the genre. As Prensky (2008 367) describe, genre rules can be portrayed as social rules that “… associate appropriate elements of form and substance with certain recurrent situations.” The genre rules of newspapers, for instance, are enacted by both news producers and consumers in the daily production and consumption of news. Considering the long history of newspapers, it is not surprising that there exists a set of institutionalized genre rules that enable people to distinguish a newspaper from, for example, a newspaper.

Bandura (2004 541) refer to form as the “observable physical and linguistic features” of a specific genre. Looking at the online newspaper genre in this regard, the broadsheet metaphor has been documented as a useful metaphor for reading online news. Even though there exist differences in how newspapers and their audiences view the communicative purpose of online newspapers, both parties tend to ...