MARKETING PEOPLE

Marketing People

New Product Development (NPD)

Introduction

The link between successful innovation and the ability to focus on the needs of the client is obvious. Leading manufacturers to demonstrate a strong ability to move closer to their market needs, and create, understand and evaluate ideas. At the same time, the idea of management can be complex. First, it is important to encourage broad participation in the ideas of internal stakeholders (such as marketing, development and sales) and external stakeholders (such as suppliers and key customers). Participation in these efforts can be encouraged through the warnings, or more actively via e-mail to example. This requires an infrastructure that can support the team is distributed, and provide appropriate security arrangements. (Husig 2003: 14)

Second, ideas should be evaluated and priorities. Gathering input from the priority of all who are interested in the success of any 160 Megapixel Camera is a key component in the evaluation process. Online surveys can help in the process of collecting materials on the key capacities of the different areas. The information and ideas gained from these surveys are crucial for determining the direction for the group as a whole.

Discussion: 160 Megapixel Camera A New product Lanuch

Effective management of 160 Megapixel Camera or process ideas requires that all supporting data will be stored with the original idea. An innovation management solution must facilitate the exchange and discuss ideas and directions for the consideration of other members of the team and experts. The data from these consultations should be obtained and submitted together with all other data. Moreover, the idea should be more high-level structure. The system, which is a virtual environment for the exchange of ideas allows comparison, search, group and filter, and weight depending on the circumstances in specific segments and categories. New ideas can be linked to the old as the participation in the process of brainstorming. (Husig 2003: 14)

Considering one of the cases, the British engineer, Graham Wilson, who bought a 160 Megapixel Camera called The Garden Groom. The concept, originally created by DCA Design International client, was developed to provide garden enthusiasts with a safe hedge trimmer that collects while it shuts off. This new type of hedge trimming, using a rotary blade action is suddenly applied to the spiral form of the extractor was further developed by DCA iterative design process. Using a combination of methods for rapid prototyping, cutting heads have been built that can be married to a motor unit 'ready' Hedge Trimmers. This process allowed the fine tuning of collecting and cutting action, while working on a cost-effective solution, suitable for high volume production and assembly. During the test program, it became clear that good ergonomics is the key to the success of the product, and therefore great attention has been paid to ensuring that the product could be used in a variety of views, while still in a safe and comfortable. (Koen 2001: 46-55)

Tests of prototype systems and helped develop the architecture of the product with the handles and the motor being ...