MANAGING PEOPLE FINANCE AND MARKETING

Managing People Finance and Marketing

Managing People Finance and Marketing

Task 1,2,3 and 4

Introduction

Bob and Lloyd is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company's image and detail presentation. Bob and Lloyd will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Bob and Lloyd is the answer to an increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall.

In today's highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet from another. Singapore, a city state, is now becoming the model metropolis for Asia's new economic boom. With more than 11 million visitors yearly, mainly from neighboring countries (Malaysia, Indonesia, Thailand and the Philippines), Singapore's retail sector is the strongest in the region.

Our main priority is to establish one outlet in a crowded mall, preferably in one of prominent shopping malls in Singapore. Later, our effort will be a further development of more retail outlets in the surrounding area.

This plan is prepared to obtain a location for the initial launch of this concept. Additional financing will need to be secured for the two subsequent outlets, anticipated in month 13 and early in year three. The financing, in addition to the capital contributions from shareholders, will allow Bob and Lloyd to successfully open and expand through year two. The initial capital investment will allow Bob and Lloyd to provide its customers with a value-driven, entertaining experience through the creativity of its founders.

Bob and Lloyd will entice youngsters to bring their friends and family with our innovative environment, fresh-cut Belgian fries, and selection of unique signature dipping sauces.

Mission

Our main goal is to be one of the most successful fast food outlets in Singapore, starting with one retail outlet located inside a major shopping mall as a "market tester."

Bob and Lloyd will strive to be a premier local fast food brand in the local marketplace. We want our customers to have the total experience when visiting our outlet(s) and website as they will learn about this fascinating new "pop culture." We will sell merchandise from pre-packaged sauces and t-shirts, to potato cutters, all with our official brand attached to them.

Our main focus will be serving high-quality food at a great value.

Tactical Plan

The retail outlet will be rented at one of the target location shopping malls. Our preference is Space A, for the main reason of reaching larger traffic. Startup requirements will be financed through owner investments.

Start-up

Requirements

Start-up Expenses

Kitchen and Fixtures

$21,600

Furniture and Interior

$16,500

Legal

$3,000

Rent

$15,000

Packaging and Stationary

$8,500

Contingencies

$4,200

Total Start-up Expenses

$68,800

Start-up Assets

Cash Required

$50,000

Other Current Assets

$0

Long-term Assets

$0

Total Assets

$50,000

Total Requirements

$118,800

Tasks 5 and 6

Target Market Penetration

Bob and Lloyd intends to cater to the bulk of teenagers and youngsters in Singapore. We have chosen this group for several important reasons. It is our goal to be "the extraordinary fast food place" and we believe that the age group from 15 ...