How Do People Buy?

How Do People Buy?

The growth of online shopping and companies' desire to capture a large share of the existing and future Internet market, necessitate an understanding, amongst others, of the impact of users' demographic characteristics on attitudes towards purchasing over the Internet. Such knowledge will assist managers to better understand and segment their markets and design appropriate marketing communication strategies. In this essay, a sample of a few Internet users was used to analyse attitudes toward buying online(Sheth and Sisodia, 1997, p.10). The findings indicated that gender and occupation had an influence only on attitudes concerning perceptions of ...