Marketing Essay

Marketing Essay

Part I: Use of Advertising to Create Buzz

It is increasingly common to hear the word Buzz Marketing is considered as a new discipline of marketing, also known as word of mouth or from word of mouth and that is based on the marketing of third generation technology to transmit or communicate information by verbal means, especially in the form of recommendations, beyond the media, advertising or other traditional marketing techniques. Buzz can be created in a variety of ways, in which advertising is one out of many techniques.

Buzz Marketing and Advertising

Trust is definitely the key word of the success of "Buzz Marketing". This is the feeling that is transmitted from the opinion or impression on a recommended product that comes from people familiar with or known. Therefore, in the Buzz Marketing are vital and relevant relationships between people, users and consumers that are after all means of communication and transmission of information. There are several studies indicating the importance of the recommendations from family, friends or experts at acquiring or deciding to buy a particular product or service.

If one thinks carefully, one will realize the number of times that occasionally one talked with a colleague on his/her view of a service or brand and have even recommended a certain product. There are also people who are fanatical for certain brands or products and convey that perception and opinion through word of mouth as true "evangelists" spreading that information. This type of profile of the communication by word of mouth is more definite in the middle-aged consumers and especially young people, who are those who maintain a more social activity among groups of friends or acquaintances, and where those views or recommendations to extend faster. Actually campaigns based on Buzz Marketing are specifically designed to be the consumers who transmit the message. Buzz marketing course has an effect or cause that cannot function without sacrificing other marketing strategies and techniques and so in many countries use the resource to pay for those who speak or disseminate such information.

This is where technology comes into play also has a role in this network of communication strategies. Today, bloggers are part of a network of "spokespersons" are saying and provide analysis and information on many products and services through online blogs. A trend that has spread in the network as a standard technique and a broadcast channel where every opinion is undoubtedly a reference taken into account by users and consumers interested in learning more about the quality or characteristics of certain products.

On the Internet, there is a link between the word of mouth and the effect caused by buzz marketing. Erroneously, sometimes we tend to confuse the two practices although the difference may upset the positive outcome of the message we would like as buzz marketing campaigns are designed to make noise in the market and sometimes just going to talk more of the effect of product qualities.

Buzz Marketing is a communication technique that as you understand, ...