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SUSTAINABLE PRODUCTS
The Morality of Consumers-led Design and the Responsibility of the Industrial Designers
Abstract
The purpose of this paper was to explore Sony Corporation and its use of eco-friendly materials. Sony Corporation is a world leader in the consumer electronics market. Moreover, the paper discusses the products, which Sony manufactures under ...
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INTERNET MARKETING
Internet Marketing
Internet Marketing
Introduction
The internet is an instrument that can be used for various purposes. In recent times, there has been an intense use of the internet in the realm of business, especially marketing. The industries are capable of benefiting extremely from the use of the internet, including various companies ...
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ANSOFF MATRIX
Ansoff Matrix
Ansoffs Matrix
Introduction
Cirque wants to grow its business in the year 1980 and 1990, when the circus industry was losing its share in the market. Ansoff's matrix is ??a popular tool for planning the growth of the product, company and is used by marketers who have set themselves ...
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International Marketing
[Name of the Instructor]
[Date of Submission]
Abstract
International marketing, that is also referred to as global marketing focuses on the marketing activities that are carried out by companies in the countries present outside the national boundaries. This strategy involves the extensive use of marketing techniques that are used by companies ...
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Marketing Perspective on Organ Sales in the U.K
Marketing Perspective on Organ Sales in United Kingdom
Introduction
Selling of Human Organs is a controversial issue in all parts of the world. A large number of deaths are attributed due to the rebuttal of transplantation laws. In other cases, there is a scarcity of ...
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BEHAVIOURS INVOLVED
The behaviours involved in making purchases related to I-Pod
The behaviours involved in making purchases related to I-Pod
Introduction
The paper details out buying behaviour of customers of the famed I-pod from Apple. The marketing strategy analyses resulting in the typical buying behaviour is the main focus of this paper. To ...
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SUSTAINABLE MARKETING
Sustainable Marketing
Sustainable Marketing
Introduction
Marketing includes a set of skills that enable companies generally sell more stuff for more people to get a larger share of the market. Usually these skills are portable: it does not matter what is going on between them sold on the market. The social and business ...
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Opportunities to increase profit and build long-term relationships
Opportunities to increase profit and build long-term relationships
Introduction
Relationship is the most important factor when it comes to developing and establishing personal and professional institutions. While individuals continue to make way for maintaining close connections with their current and potential clients, multiple factors are ...
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FERRARI
Ferrari's Marketing Analysis
Ferrari
Marketing
According to Kotler (2009, p.4), marketing is meeting customers' needs profitably by delivering superior customer value and building customer satisfaction. Marketing is all about identifying and meeting needs by using marketing savvy strategy and turning these needs into profitable business opportunities.
Kotler & Keller define marketing as a process ...
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SWOT
Golf Industry
Golf Industry
Opportunities
Among many other opportunities one of the most striking opportunity lies in the area of technology. Technology innovation will give golfers a chance to learn modest skills. Callaway Golf, the golf equipment manufacturer with the most advanced technology on the planet, and is the world's only source of ...